CSR Webinar:
How to Communicate Your Corporate Social Responsibility Commitments

A Nuts & Bolts Workshop presented by PR News
Wednesday, September 27th 1:30-3:00 p.m. (ET)

$297 per site location.

Corporations are beginning to recognize that Corporate Social Responsibility initiatives usually result in reputational and financial gains for their organization. But many companies struggle with how to communicate their CSR activities to different stakeholders. How do you create an authentic communications message around your CSR commitments? How do you determine best issues/causes to support and the use the power of PR to boost your CSR presence? What exactly is PR's role in CSR?

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Cone, a leader in CSR communications and cause branding, will lead a workshop that presents must-know CSR communications trends, the business case for communicating CSR activities, and a methodology for developing a strategic CSR communications plan. You'll hear behind-the-scenes CSR case studies on some of the leaders in this area, such as Starbucks, Chiquita, Timberland, Marks and Spencer and others.

Plus, corporate case studies on CSR and cause branding efforts will be shared and discussed.

This is a one-of-a-kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program.

Join PR News on September 27 for a 90-minute seminar that will answer your questions about developing an effective CSR communications strategy to reach different types of stakeholders.

Hear from these experts at Cone:

Mike Lawrence
Vice President of Cone, Inc

Mindy Gomes Casseres
Senior Associate of Cone, Inc

Christine Riley
Account Supervisor, Cone, Inc

Moderated by Diane Schwartz, vice president and group publisher, PR News

PR News has designed this 90-minute program to cover these critical CSR communications topics:

• Trends in stakeholder expectations regarding CSR communications
• Developments in corporate CSR communications
• Creating a solid CSR information base - a CSR report
• Determining the right focus for your company's CSR communications
• Developing an integrated CSR communications strategy
• Creating overarching CSR messages
• Developing appropriate vehicles to reach different stakeholders
• Using creative to bring CSR issues to life
• Determine the resources you need in your PR department

You can't afford to miss this exclusive CSR Webinar on September 27. Register today!

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you’ll have ample opportunity to query the experts. Also feel free to email your questions beforehand to ajefferies@accessintel.com.

**$297 per location.

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com