Advanced PR Measurement Webinar:
Strategies To Boost Reputation & Market Share Across all Platforms

On-Demand Version  (CDs available for purchase)

Sponsored By:

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired December 2009.

About the Webinar:

Accountability and showing ROI make measurement a top priority for PR professionals and communicators, particularly during a troubled economy. Having the tangible results of a campaign’s efforts on hand can be the Holy Grail to increasing your share of the budgetary pie, while securing C-suite buy-in and stakeholder confidence. Leveraged correctly and wisely, integrating and implementing advanced measurement strategies into your communications efforts can also be critical to improving your brand’s reputation, sales and market share.

In PR News Advanced PR Measurement Workshop, we have assembled an expert panel of speakers who will discuss the latest trends and tactics in this area, while providing case studies of effective measurement strategies.

At this 90-minute workshop, we’ll show you how to:

• Integrate PR with marketing, advertising and sales efforts
• Sell research internally: How to react to and override objections
• Measure employee satisfaction and ties to your organization’s reputation
• Measure your reputation internationally
• Prove measurement’s worth to senior management
• Avoid the most common measurement mistakes
• Conduct an effective communications audit
• Evaluate your current measurement tools
• Determine the resources you need to build a measurement program
• How to leverage metrics effectively on a budget
• Measure the impact of a crisis on any stakeholder group, using traditional and nontraditional metrics
• Mix in social media and other Web 3.0 platforms for low-cost, high-impact measurement initiatives.
• Understand where new media measurement fits into the mix, from measuring blogs to social media.

Speakers:

	Kellie Parker Community Manager Sega of America
	Ashley Welde Director of Strategy Development Burson-Marsteller
	Moderator/Speaker: Johna Burke Vice President BurrellesLuce

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research 

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com.

 *PR News does not offer any refunds for the webinar.  All sales are final.

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