Webinar:
PR’s Role in Managing and Mitigating Crisis

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired April 2009.

About the Webinar:

While most organizations have crisis plans in the event of natural disasters, many don't think through the impact of lawsuits, improper behavior online and offline, product recalls and other crises that make the news. There’s also the current economic downturn to consider and the endemic layoffs/downsizings/buyouts that have ensued nationwide. Now more than ever, having an effective crisis management and communication plan in place is critical.

With the 24/7 news cycle, citizens journalists and bloggers potentially wreaking havoc on your reputation (as well as disgruntled former employees spreading negative and/or scurrilous information about your company on or offline), now is the time to ramp up your crisis management skills.

Join us for just 90 minutes for a one-of-a-kind workshop that will better prepare you, your PR team and your organization for any crisis. PR News’s Crisis Management Workshop is designed for communications professionals who not only want to avoid a crisis, but are fully prepared to put out the fires effectively when disaster strikes.

To ensure that your organization is truly crisis-ready and prepared, PR News has lined up three crisis experts to focus on:

• The guiding principles to understand and live by in preparing for any crisis.
• How to (and when to) respond to bloggers and other negative exposure online. This includes monitoring and containing negative information former employees may be spreading about you and your company via digital or offline channels.
• Leveraging social networking sites and other new media to your advantage to manage reputation.
• How to deal with the media when your company is undergoing a transition/crisis brought on by the current economy (i.e. layoffs, takeovers, buyouts) or other external/internal causes (i.e. scandal).
• Spearheading and developing an effective internal communications plan during a company crisis brought on by the current economy or other external/internal causes.
• Knowing the crisis rules versus actually testing your processes to be as prepared as possible.
• Leveraging your organization's current processes/rules to help you look smart and ready.
• Key tools and techniques you can walk away with to help you manage crises better than before.
• Examples of companies that have learned to be more crisis prepared.
• Testing messages during a crisis.
• Rebuilding confidence and trust among employees from a high level.
• Managing the issues and turning the matter from a crisis into solutions-oriented campaign.
• Working more effectively with internal and external legal counsel.
• Communicating to stakeholders that your company can be trusted.

Hear from these experts:

	Michael Robinson Senior Vice President Levick Strategic Communications
	Larry Smith President Institute for Crisis Management
	Chris Tennyson Senior Vice President and Partner Fleishman Hillard Inc.
	Moderator: Iris Dorbian Group Editor PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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