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On Demand Version
(CDs available for purchase)
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Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired October 2009.
It’s a nightmare scenario that you’ve dreaded for years but it has finally happened: Your company, a highly respected oil company, has just discovered that one of its tankers has been dripping oil into the ocean, resulting in untold fatalities of sea mammals and a very tarnished image. Now public approval of your company is at its nadir and the media is swarming around your company like hungry locusts. What do you do? The answer is simple: Whether it’s an oil spill or any other disaster that requires an immediate response, it is imperative to have a crisis plan in place that will protect and preserve your company’s reputation. In this vein, engaging the 24/7 media with transparent messaging, leveraging social/new media tools like Twitter, Facebook and blogging is key to managing and mitigating a crisis. One incorrectly spoken word can cause negative repercussions from which your company may never recover.
In this Webinar, PR News and its sister energy brand Tradefair have assembled a panel of top-tier crisis experts who will address two important topics: how to handle PR during an emergency and how to do it successfully. Key issues include:
- How to deal with the media when your company is undergoing a crisis
- How to (and when to) respond to bloggers and other negative exposure online. This includes monitoring and containing negative information former employees may be spreading about your company via digital or offline channels.
- Leveraging social networking sites and other new media (i.e. Twitter) to your advantage to manage reputation.
- Spearheading and developing an effective joint information center during a crisis.
- Developing key messages during a crisis.
- Managing the issues and turning the matter from a crisis into solutions-oriented campaign.
- Key tools and techniques that you can walk away with to help you manage crises better than before.
- Examples of companies (case studies) that have learned to be more crisis prepared.
- Rebuilding confidence and trust among employees.
- Working more effectively with internal or external legal counsel.
- Communicating to stakeholders that your company can be trusted.
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Specific case study on PR related to LyondellBasell 2008 crane collapse
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Michael Konczal
senior vice president
Levick Strategic Communications
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David J. Roznowski, APR
Manager, State Government Affairs
LyondellBasell Industries
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CWO3 Adam M. Wine
U.S. Coast Guard
Chief of Public Affairs Programs Branch
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Aaron H. Woods, APR
Regional Public Relations Manager
LyondellBasell Industries
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Moderator: Iris Dorbian
Group Editor
PR News
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Webinar includes Q&A with all the speakers.
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Ecommerce
- Public Relations
- Research
- Human Resources
- Business Development
- Editorial/Content Creation
- Public Affairs
- Industrial Emergency Response Professionals
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Adobe Flash or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Flash or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- Pentium III 733mhz+ or equivalent
- Operating system: Windows 2000, XP, Vista
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 56k Dial-up Modem+. Presentations featuring Application Demostrations or Flash Video Rool-ins will require audience members to have a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com
The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.
Trade Fair Group produces targeted conferences and tradeshows in the oil, gas, and power generation markets. The CLEAN GULF, CLEAN PACIFIC; and INDUSTRIAL, FIRE, SAFETY & SECURITY Conferences and Exhibitions focus on emergency response to industrials site catastrophes, natural disasters and oil spills.
*PR News does not offer any refunds for the webinar. All sales are final.
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