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Thursday, August 6, 2009
1:30-3:00 p.m. (ET)
(CDs available for purchase)
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Attend from your desktop or conference room.
Invite your whole team to attend at one low price of $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.
If there’s one unifying thread of digital communications, it’s search. Understanding how to optimize Web content for search is as critical to meeting your bottom-line goals as is knowing how to write Web content that supports your messaging. Knowing how to conduct a paid search and when to go the SEM route (and when not to) are factors that can have a make or break effect on a PR/marketing campaign. Certainly in this troubled economic environment, harnessing SEM and SEO to your advantage is a skill that cannot be underestimated. Mastering it should be your top priority as a PR professional and communicator.
Join us for a 90-minute workshop on leveraging search engine marketing and optimization strategies for your PR efforts. In this session, you will learn strategies for understanding search, executing successful SEM, writing effective social media press releases, improving your search rankings and much more.
Our experts will cover the following:
- Creating a smart and cost-effective SEO and SEM strategy
- How to optimize your video and images for search
- Increasing Web traffic through SEO
- Writing social media press releases that work
- Conducting keyword research and finding the keyword sweet spot
- Optimizing PR content online, posting it and building reciprocal links
- Linking techniques: from blogs to social networking pages
- Creating online pressrooms
- Understanding how your company and brands are being searched and identifying the most popular search terms for your campaigns
- Fully optimizing the content across domains and linking content utilizing best practices
- Leveraging highly optimizable, third-party, social media environments
- Identifying and courting the most influential voices within the top search engine results
- Demonstrating the viral effect of your SEM efforts
- Tracking optimization's effects and measuring promotion's results
- Using SEM and SEO to mitigate and manage a crisis
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Kai Blum
Director of Search Engine Marketing
MS&L Digital
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Robb Hecht
SVP, Digital Marketing Strategist
imc strategy lab
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Sarah Skerik
VP, Distribution Services
PR Newswire
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Moderator: Iris Dorbian
Group Editor
PR News
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Webinar includes Q&A with all the speakers.
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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