PR/Marketing Webinar for Small Businesses:

Boosting Your Bottom Line with Cost-Effective Online PR Tactics

In Partnership with PRWeb

On-Demand Version (CDs available for purchase)

Sponsored By:

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired June 2009.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

As a small business owner, you realize your branding and marketing efforts play a critical role in building awareness and increasing revenue, but limited time and resources restrict your ability to focus on these communications initiatives—or do they? From savvy email marketing campaigns to press releases that attract media attention, there are simple, cost-effective strategies that will help you increase revenue.

This Webinar, from the publishers of PR News and in partnership with PRWeb, will show you how to cost-effectively generate more exposure for your small business among potential customers and journalists, and boost your business and bottom line accordingly. Our panel of communications experts from small businesses and leading PR firms will share tips, tactics, lessons learned, case studies and best practices for driving brand awareness online and offline, and for managing your organization’s reputation in today’s challenging business environment.

These experts will also teach you techniques to help you make the most of your budget including:

• How to generate buzz and word of mouth around your small business
• Writing social media press releases that work
• Integrating PR efforts with marketing and advertising to increase sales
• Driving traffic to your website through search engine optimization
• Building a strong community around your brand
• Getting buzz and coverage among bloggers and citizen journalists
• Best/worst tactics for holding media or customer events for your business
• How to effectively leverage Twitter, LinkedIn, Facebook & MySpace
• Blogs and video sites: what you need to know
• Pitching your stories to bloggers and to the Twitter community
• Conducting keyword research and finding the keyword sweet spot
• Optimizing PR content online, posting it and building reciprocal links
• SEM tools, resources and SEM for-hire checklists
• Email marketing Do's and Don'ts

From writing effective press releases and attention-grabbing email subject lines to optimizing your Web site for search and leveraging social media tools, these insights for small business owners are ones you can’t afford to miss.

Speakers:

	Idil Cakim Vice President Golin Harris
	Greg Jarboe President SEO-PR
	Lee Odden CEO TopRank Online Marketing
	Joel Morris CTO and developer of PRESSfeed
	Sophie Shiatis Vice President Ecommerce PRWeb
	Moderator: Courtney Barnes Editor PR News

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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