Choosing Your PR Firm & Making the Relationships Work

Presented by PR News
Wednesday, November 15th 1:30-3:00 p.m. (ET)

Schedule this Webinar with your team - $297 per site location.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Finding your match in a PR firm is one of the most difficult and important endeavors for a PR professional, whether it’s the corporate or nonprofit PR professional looking for an agency or the PR firm seeking clients. In short, who you partner with can make or break your campaign and sometimes your career.

By popular demand, we’ve lined up a panel of corporate and agency professionals to share the secrets of choosing the right PR firm for a project, finding an agency of record, and setting the right expectations for maximum gain on both sides. This Webinar is a must-attend for any PR professional who’s partnering or considering partnering with a firm. With competition fierce for clients, PR agency professionals attending this Webinar will gain valuable insight on how to improve their business models.

At this workshop, our speakers will address:

• Standards for conducting a PR firm search
• How PR firms sets their fees
• Measuring the results of your firm’s activities
• Setting realistic expectations
• The “worst practices” among agencies and clients
• Choosing firms for certain projects: media relations, CSR, crisis, etc.
• Avoiding conflicts of interest
• Behind the scenes of a client pitch
• Behind the scenes of a PR department’s search
• How firms can demonstrate value
• Comparative analysis of PR firms
• RFP and Procurement issues
• Case studies of outstanding Agency/Client Relationships
• Checklists and Worksheets
• Plus, Q&As throughout the workshop!

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you’ll have ample opportunity to query the experts. Also feel free to email your questions beforehand to ajefferies@accessintel.com.

Hear from these four experts:

Deborah Radman, APR, Fellow PRSA Managing Director, Stanton Communications
Immediate Past Chair, Counselors Academy
[bio]

Kathy Callahan, Director of Communications, Ameristar Casinos
[bio]

Rose McKinney, President, Risdall McKinney
[bio]

Jessica Pantages, Senior Manager, General Dynamics Advance Information Systems
[bio]

For one low price of $297, you and your entire team can take part in this unique conference brought to you by PR News. You can view it at your desk or gather around a speakerphone in a conference room - no travel required! Each registration comes with access to the archived version of the program and the materials for 6-months.

Don't miss this exclusive Webinar on November 15. Register you and your team today!

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com