|
|
On-Demand Version
(CDs available for purchase)
|
Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired January 2010. |
Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Features such as fan pages, in particular, can position a brand or company effectively within its targeted marketplace while generating the awareness needed to drive new stakeholders to your fold. The key for communicators is to learn how to leverage Facebook, from fan groups to branded Facebook pages, and understand the ever-changing protocols involved. This PR News Webinar will show you how to use Facebook to get your messages across to the right audience, increase engagement and drive ROI.
PR News' must-attend Webinar that will shed light on how Facebook can generate positive attention for your organization and boost your engagement with stakeholders.
You will learn how to:
- Identify your brand influencers online and build relationships
- Create fan group pages for a product launch or to position a brand, and boost market share in the process
- Understand Facebook policies and social media protocol
- Drive new users to your Facebook pages
- Maximize viral reach of your fan pages and applications with gifts, quizzes, polls, contests and videos
- Update your content regularly so that users stay and continue to be a fan
- Monitor and filter conversations on Facebook to help manage corporate reputation
- Allocate a portion of your budget to drive fans and secure C-suite buy-in
- Integrate Facebook PR strategies with your Twitter, LinkedIn and other social media tactics
- Generate buzz and build relationships with the media to elevate your campaigns and your fan group’s visibility
- Measure your Facebook activity and its contribution to your PR goals
- Develop tactics for executing Facebook cause-related pages
- Learn from case studies that show how Facebook has been used as a strategic PR tool
Webinar includes Q&A with all the speakers.
Return to top
If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New Media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
Return to top
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
Return to top
For the audio connection:
- A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
- Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
Return to top
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Mary Lou French 301-354-1851 or email mfrench@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
Return to top
|
Social Networks
.gif)
.jpg)
Search 
