About the Webinar:

Join PR News for a must-attend Webinar that will shed light on how Facebook can improve your communications initiatives for your organization while bringing you the ROI the C-suite demands.

In the 24/7 social media universe, a strategic approach to Facebook is an absolute must. As traditional PR practices no longer cover all the bases, PR professionals need a whole new set of tools, skills and approaches to make Facebook, which boasts tremendous reach and scale thanks to its stratospheric popularity, part of their arsenal. This PR News Webinar will show PR professionals and communicators how to leverage Facebook as a key tactic that will get their campaign’s message across to the right audience, influence and win the confidence of both the C-suite and stakeholders, manage reputation and drive ROI.

You will learn how to:

• Sell Facebook to senior management for low-cost, high-impact initiatives
• Cultivate relationships with stakeholders that will influence and win their confidence when it comes to integrating Facebook in campaigns
• Monitor and filter conversations on Facebook that will help manage and protect your company’s reputation and its bottom line
• Use Facebook as a key, strategic driver of crisis communications
• Identify your brand influencers online and build relationships with them
• Use Facebook metrics--measuring and tracking your Facebook campaign's effectiveness
• Generate buzz and build relationships with the media that will elevate your campaign’s visibility and garner share of voice
• Leverage Facebook to get your campaign’s message out to its target audience
• Create fan group pages to launch a product or position a brand and do it in a way that will boost market share against its competitors
• Create an effective Facebook page that will engage new and existing audiences, while smartly marketing your PR efforts to drive ROI
• Know when Facebook fits your campaign--and when it doesn't

Facebook tips and tactics you’ve been afraid to ask will be answered at this Webinar, including:

• Setting up a Facebook account that reflects your brand in its most positive light
• What to include/what not to include
• When to remove friends from Facebook (and not hurt your reputation in the process)
• Integrating your Facebook account with other social media accounts (i.e. Twitter, LinkedIn), etc.

Speakers:

	Julie Atherton Worldwide Director Hill & Knowlton's Digital Practice
	Mike Holden Director of Public Relations American Board for Certification of Teacher Excellence
	Shabbir Safdar Founder Virilion
	Moderator: Iris Dorbian Group Editor PR News

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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