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On-Demand Version
($329/location - CDs available for purchase. This webinar originally aired February 2010.)
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Each registration comes with access to the archived version of the program and the materials provided by the speakers.
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CSR and green initiatives are no longer viewed as add-ons—they are strategic imperatives. More consumers are demanding that brands be socially responsible, even going so far as to base their purchasing decisions on whether brands support good causes—despite the changes brought about by the recession. And the public is savvy to any hint of green-washing.
This means that CSR and green initiatives have become top priorities for PR professionals and communicators. They recognize that an organization can reap reputational and financial gains from a strong, transparent and sincere CSR program.
Still, questions abound: How do you create an authentic communications message around your CSR commitments? How do you determine best issues/causes to support? How do you leverage the power of PR to boost your CSR and green PR presence? What exactly is PR’s role in CSR and green PR? And how do you measure your effectiveness for consumers and the C-suite?
In this PR News Webinar, you’ll discover the latest CSR communications trends, the business case for communicating authentic CSR and green PR activities and a methodology for developing a strategic CSR communications plan. You’ll get behind-the-scenes CSR case studies from leaders in this area and learn how to apply next practices in CSR to your organization.
In this PR News Webinar, you will learn:
- The latest trends in green PR and social responsibility
- Strategies for launching CSR or green PR campaigns – including detailed case studies
- How to forge meaningful and measurable CSR partnerships – including lessons learned
- To tie your CSR and green PR efforts to reputation and sales
- How to boost employee engagement in CSR initiatives
- How to create an effective CSR or sustainability report and rejuvenate existing reports
- What types of financial and human resources you need for your CSR communications
- Smart and cost-effective measurement tactics for your CSR campaigns
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Christine Dotts
Director, Corporate Reputation & Policy Communications
Intel
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Tara Greco
VP of Corporate Responsibility
APCO Worldwide
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John Gogarty
SVP
Coyne PR
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Moderator: Iris Dorbian
Group Editor
PR News
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Webinar includes Q&A with all the speakers.
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New Media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
- Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Mary Lou French 301-354-1851 or email mfrench@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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