How to Write Effective Press Releases That Serve Your Brand—and the Media
Join PR News and its panel of PR writing experts at its webinar and learn how to craft press releases that meet the needs of the media and your brand—and that rise above your competitors in search results.
The PR writing experts at the webinar will show you how to avoid common mistakes that cause your press releases to get nuked before they get opened in e-mail inboxes and how to apply SEO tactics to help your content get found in Google searches.
Press releases are far from extinct or irrelevant. In the age of content marketing, when brands are depended upon and expected to provide useful content, press releases have reasserted themselves as efficient and concise vehicles for brand messages and news. Journalists must also now do much more with less, and your well-crafted, searchable press releases can ease their burden and advance your brand’s business interests.
But journalists are notorious for having little to no patience for poorly written or misleading press releases. It’s a solid bet that most reporters and editors won’t even bother to open an e-mail if they sense it’s the slightest bit marginal to their beat.
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About the Webinar
At this Webinar, you'll learn how to:
- Write concisely and avoid salesy, flowery tones that turn off reporters
- Use terms that inform and engage instead of industry jargon, clichés and superlatives
- Write strong headlines, e-mail subject lines and lead paragraphs
- Use worthwhile, meaningful quotations
- Include all of your contact information (including social feeds) in a prominent locations in e-mails and press releases
- Avoid words that send your press releases to spam filters
- Highlight the benefits of your product or service early in a press release
- Make sure the tone of your subject line and headline matches the content of your press release
- Use SEO tactics to increase the searchability of your press release
- Target and tailor your press releases for the right outlets
- Determine the role of the press release in the digital age
Each registration comes with access to the archived version of the program, the materials provided by the speakers, a personalized certificate of completion and a FREE copy of PR News' Special SEO Report for attending this webinar.
- All webinar attendees will receive:
- A list of AP Stylebook priorities
- A list of 100 Troublesome Adjectives
- News Release Guidelines
- Notes on Ledes (a.k.a. Leads)
- A list of Verbs to Replace Sacrosanct “Said”
- Best Practices for Writing Success on the Job
- Guidelines for Writing Publishable Quotes
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
($379 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
For questions regarding this Webinar, contact Saun Sayamongkhun at email@example.com; 301-354-1694.
*PR News does not offer any refunds for the Webinar. All sales are final.