August 22 Webinar: PR & Marketing Tactics to Engage the Millennial Generation — Register Today!

Wednesday, August 22, 2012
1:30 - 3 p.m. ET

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.) 

Join PR News on August 22 and learn how to align your PR and marketing initiatives with the social/mobile lifestyle and media consumption preferences of Millennials. PR News has assembled a panel of experts who can show you how best to engage a Millennial audience: Jake Katz, general manager of youth market research firm YPulse; Scott Gulbransen, director of social business strategy at H&R Block; and Tammy Tibbetts, former social media director of Seventeen magazine and founder of nonprofit She’s the First.

With a population of 80 million, the Millennial generation is larger and has greater spending power than the Baby Boomers and
Generation X. This immensely powerful demographic sweet spot is the first generation of digital natives—early adopters of technology who are reliant on mobile devices and social networks to manage both their personal lives and their buying decisions.

 

 

About the Webinar 

At this Webinar, you'll learn:

  • How Millennials use social media to build their networks
  • What social media tactics are most likely to turn off Millennials
  • How Millennials interact with brands online
  • How Millennials make purchasing decisions
  • How to engage key influencers and build brand loyalty among the Millennial generation
  • Core characteristics of the Millennial generation
  • The various Millennial subgroups and how to tailor communications for them

Webinar Speakers: 

**The Webinar includes a Q&A with the following speakers:

Jake KatzJake Katz
General Manager
YPulse
@ypulse

Tammy TibbettsTammy Tibbetts
Founder
She's the First
@tammytibbetts

Scott Gulbransen
Director, Social Business Strategy
H&R Block
@sdgully

Moderator:

Steve Goldstein
Editorial Director
PR News
@SGoldsteinAI
 

 

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0

 

 

 

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

 

 

 

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

     

     

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

 

 

 

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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