PR News Media Relations Webinar -
How to Leverage Social Media to Build Relationships With Journalists

• About the Webinar
• Speakers
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

At this Webinar, you'll learn how to:

• Identify and engage with influential media professionals on Twitter, Facebook, LinkedIn and Google+
• Know when and how to engage with media pros directly on Twitter
• Know what is likely to make a media pro “unfollow” you
• Use your Facebook page as a center of sharable news and content that attracts the media and inspires “likes” and engagement
• Optimize press releases for social media
• Build relationships with media pros on LinkedIn and track their career progress and beats
• Use Facebook and Twitter for crisis communications
• Optimize your online newsrooms to attract media coverage
• Monitor online content and safeguard your organization’s reputation
• Measure the ROI of your media relations efforts

**The Webinar includes a Q&A with the following speakers:

	Walter Neary Public Relations Director, Washington State Comcast @wtneary
	Brian Regan Senior Vice President and General Manager Access Communications
	Laura Perry Director, Communications UCLA School of Nursing @UCLANursing

Moderator:

Regina D'Alesio Events and Special Projects Manager PR News @reginadalesio

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PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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For the audio connection: A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Laura Berdichevsky at lberdichevsky@accessintel.com; 301-354-1610 and for registration questions, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

*PR News does not offer any refunds for the Webinar. All sales are final.

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