How to (Really) Use Twitter to Advance Your PR and Marketing Efforts

Wednesday, December 19, 2012
1:30 p.m. - 3 p.m. ET

($359 per site - CDs available for purchase)

Join PR News on Dec. 19 and get real-world, practical tips on how to improve your use of Twitter as a PR and marketing tool. At this best practices-packed webinar, a lineup of experts will present case studies on how they are using Twitter to manage customer relations, handle crises, monitor brand reputation, increase audience engagement and launch Twitter-centric events such as Twitter chats.

Our six Twitter experts will share with you the secrets of what makes their Twitter efforts so successful—and offer you case study-type tips that you can put into practice right away.

Webinar Speakers:

Joel Frey
Director, Public Relations

Lemore Hecht
Manager, Communications
and Social Media

Ashley Howland
Social Media Manager
Baylor Health Care System
Kimling Lam
Marketing & Communications Director
The Meltwater Group

Walter Neary
Public Relations Director
Washington State Comcast

Treci Johnson
Special Assistant to the
Director of Communications
and Public Affairs

U.S. Department of Labor


Steve Goldstein
Editorial Director, Events
PR News


Don’t miss your opportunity to learn the do’s and the don’ts of tweeting and, most importantly, how to tie Twitter to your organization's business goals.

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!


What Equipment Do I Need?  

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

About the Webinar

At this Webinar, you'll learn how to:
  • Use Twitter to increase media visibility
  • Manage customer relations on Twitter
  • Build relationships with stakeholders via Twitter
  • Manage PR crises on your company’s Twitter accounts
  • Manage your brand’s reputation on Twitter
  • Increase awareness about your brand through effective Twitter posts and engagement
  • Launch Twitter-centric events
  • Use the latest Twitter tools and resources

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion.

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.




($359 per site - CDs available for purchase)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or
click here.

*PR News does not offer any refunds for the Webinar. All sales are final.