Storytelling Webinar:
How to Effectively Spread Your Brand’s Message Through the Spoken and Written Word

($359 per site - CDs available for purchase)

Join PR News and find out how to effectively use verbal and written skills to tell stories about your brands. At this storytelling webinar, our experts will show you how PR pros can use storytelling tactics for their companies and clients as an alternative to the standard media pitches and press releases.

In this past-faced webinar, you’ll learn how to deliver, through words, exactly what your consumers want to hear; effectively ensure that tactics used will tell your brand’s story in the best possible way; create content that aligns with your storytelling concepts; and effectively use storytelling to make your pitches interesting.

Webinar Speakers:

Alan Adler
Manager of News
Relations and
GM Media Online
General Motors
@GM

Ben Mangan
CEO
EARN
@benmangan

Donna Popacosta
Owner
Trafalgar Communications
@DonnaPapacosta
Moderator:

Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

REGISTER NOW

Attending this PR News webinar on Monday, Dec. 10 will place you among the savviest brands that are maximizing their storytelling efforts for engagement and brand awareness. Don’t miss this opportunity to improve your skills in order to lead your organization’s storytelling efforts.

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

 

What Equipment Do I Need?  

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

About the Webinar


At this Webinar, you'll learn how to:
  • Tell your brand's story through social media
  • Understand how effective storytelling relates to PR
  • Unleash your verbal and written storytelling skills
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Bridge the gap between good writing and effective storytelling
  • Understand what it is consumers want to hear and how they want it delivered
  • Spot opportunities within your organization for storytelling

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion.
 

PRSA Accreditation


PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

 

Certificate

Questions?


($359 per site - CDs available for purchase)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or
click here.

*PR News does not offer any refunds for the Webinar. All sales are final.