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PR News Google+ Webinar -
What You Need to Know Now About Google+

Wednesday, August 17, 2011
1:30 - 3:00 p.m. EST

Register Now


($329/location - CDs available for purchase)

On August 17, 2011 you got the scoop on what you needed to know about Google+ and the ways you could expect to use this social network for your communications initiatives in the coming months. This Webinar prepared you for the eventual launch of brand profiles on Google+ and helped you lead your organization on this exciting, new platform. You found out what brands could do right now on Google+ without running into restrictions from Google.

Our panel of communications leaders reported their early experiences with Google+ and shared audience engagement techniques; tips on categorizing your contacts into “Circles” and using that feature to target content at specific groups; insight into when and how best to use the unique-to-Google+ video chat service “Hangouts”; details about the “Sparks” sharing function; and how integration of Google+ and the Chrome browser could be a social media game changer.

Personalized Certificate
for All Attendees

($329/location - CDs available for purchase.)
Each registration came with access to the archived version of the program and the materials provided by the speakers.

About the Webinar

After just 90 minutes, you gained insight into the power of the Google+ platform and made yourself the go-to Google+ expert within your organization.

This Webinar showed you how to:

  • Set up a personal profile that represents your brand in advance of the launch of company profiles on Google+
  • Organize contacts into “Circles”
  • Add friends to your contact Circles
  • Use the "Hangouts" video chat feature
  • Use Google+ Stream to share content
  • Increase traffic to your Web site with Google+
  • Integrate Google+ with other Google tools and with your other social media strategies
  • Develop a content sharing strategy

It took Google+ just a few weeks to hit the 10 million users mark by the time of Google’s investor earnings call on July 14. Users were sharing more than 1 billion items each day with Google’s +1 button, and journalists were attracted to Google+’s smooth organization of contacts. PR pros must get up to speed with Google+ in order to maintain a competitive edge.

As a social media leader for your organization, it’s vital to be aware of Google+’s communication possibilities.

Webinar Speakers:

**The Webinar included a Q&A with the following speakers:

Marcy Massura
Digital Community Manager
Weber Shandwick

John Bell
Global Managing Director
360° Digital Influence
Ogilvy

 

Joshua Nafman
Digital Engagement Manager
PepsiCo

Moderator:

Steve Goldstein
Editorial Director, PR News

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PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

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What Equipment Do I Need?

For the audio connection: A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
  • Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
  • Display set at 1024 x 768 

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Laura Berdichevsky at lberdichevsky@accessintel.com; 301-354-1610 and for registration questions, contact Saun
Sayamongkhun at saun@accessintel.com; 301-354-1694.

*PR News does not offer any refunds for the Webinar. All sales are final.

Register Now

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