PR News Webinar: PR Tactics to Advance Your CSR Efforts

($329/location - CDs available for purchase.)

About the Webinar

Despite the pressures of the economy, companies like American Express and Pepsi are committed to corporate social responsibility and are dependent on CSR campaigns to build the brand, enhance customer loyalty and improve their corporate reputations. As a PR professional, you know the benefits of CSR, but it's your responsibility to make the business case to bottom-line focused executives. This PR News Webinar emphasized the competitive risks at stake if your organization neglects CSR and green initiatives and misses out on improving sales, boosting employee morale and strengthening partnerships.

This Webinar provided you with 15 tactics to integrate CSR into your overall business strategy, obtain buy-in from senior management, measure the ROI of your initiatives and report succinctly and accurately to both internal and external stakeholders. Learn how to create authentic messages around your corporate social responsibility programs, target the right influencers, establish trust with stakeholders, spot potential greenwashing vulnerabilities, and develop an authentic voice that engages the media.

Our experts shared firsthand knowledge and best practices that will enable your organization to maximize the reputational benefits of your successful CSR programs and help make sure competitors don't win the allegiance of your hard-earned brand loyalists. Walk away with proven tactics to ensure that a CSR success story reaches the right audiences – with maximum impact.

This Webinar will teach you how to:

Develop an effective CSR communications strategy
Launch a successful CSR or green campaign
Understand what role PR plays in CSR
Create a CSR report to communicate initiatives with internal and external stakeholders
Build partnerships with nonprofits and the community
Integrate CSR initiatives into your overall business strategy
Obtain buy-in from senior management
Increase employee engagement in CSR campaigns
Measure the ROI of your CSR initiatives

Webinar Speakers:

Spend 90 minutes learning from leading experts in CSR program development and communications: Liz Gorman, VP of corporate responsibility at Cone, who has advised clients such as Starbucks, Mattell, Inc. and Sun Microsystems on social responsibility; Jack McFadden who conceived and directed Deloitte's "Greening the Next Generation" toolkit to show young people how they can have a positive impact on the environment; and Maeve Kiley, director of communications for Loyola University Chicago, which reduced its ecological footprint by becoming a "green" campus.

Liz Gorman
Vice President, Corporate Responsibility
Cone

Maeve Kiley
Director of Communications
Loyola University Chicago

Jack McFadden
Director, Corporate Responsibility and Internal Communication
Deloitte Services

Moderator:
Larry Parnell
Director, Masters in Strategic Public Relations Degree Program
George Washington University

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection.), and
One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!

Return to top

What Equipment Do I Need?

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

PC: Pentium 4 - 1.3 Ghz or equivalent or better
Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
Return to top

Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

Return to top