• About the Webinar
• Speakers
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Join PR News for this timely Webinar that will share the latest best practices in media training for on-camera, in-person and online interviews. Our panel of top media trainers will show you how to transform your communications team members and key executives into effective spokespeople across all media platforms; craft sound bites that resonate with your audience; field difficult questions and bridge to your core message; and take control of your nonverbal communications habits.

PR News has assembled a panel of top media trainers who will show you how to become your organization's key spokesperson and pass on your newfound skills to the C-suite: Andrew Gilman, CEO of CommCore Consulting Group, who has coached executives, celebrities and public figures on effective communications in the media for nearly 25 years; Dawn Kelly, who leads media training programs for key executives and employees at Prudential Financial; and award-winning media trainer Aimee Steel, who has developed go-to media sources at international law firm Holland & Knight.

Recent corporate crises have only emphasized the absolute importance of media training and message control. One poorly crafted statement can go viral in a split second, spelling potential disaster for your organization's reputation. After just 90 minutes you'll walk away knowing the techniques needed to communicate effectively with the media and train spokespeople who will present your organization in the best possible light.

In this Webinar you'll learn how to:

• Craft message points and sound bites
• Provide transparent and authentic information
• Map your messages
• Develop clear and concise messages
• Field difficult questions and bridge to positive answers
• Deliver consistent messages across all media
• Train executives and staff for any interview format, including on camera; in-person; over the phone; press conferences; and live, online interviews with bloggers
• Develop your visual and vocal presence for various scenarios
• Master the do’s and don’ts of engaging with journalists and bloggers through social networks
• Measure how well your messages are resonating with key stakeholders
• Spot potential presenting issues of key executives
• Convince the C-suite of the importance of media training

Register now for this must-attend Media Training Webinar!

 **The Webinar includes a Q&A with the speakers.

	Andrew Gilman President and CEO CommCore Consulting Group
	Dawn Kelly VP, Global Communications Prudential Financial
	Aimee Steel Senior Public Relations Manager Holland & Knight

Moderator:

Regina D'Alesio Events and Special Projects Manager PR News

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PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com.

 *PR News does not offer any refunds for the webinar.  All sales are final.

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