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Presented by PR News. Sponsored by BurrellesLuce.
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On-Demand Version
(CDs are also available for purchase)
Each purchase comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired in November 2008.
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Webinar Sponsor:
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The successful launch of a new product or service requires more than just a good product - it requires an effective communications strategy. Your PR and marketing communications efforts play a critical role in building awareness, generating buzz and driving media coverage to ensure a successful launch and a major contribution to the bottom line of your organization. Additionally, you may have a product that has been around for years and needs an extra jolt of marketing and PR to improve its market share and bottom line. As you ramp up for 2009, we invite you to this information packed Webinar to get the inside secrets on launching new products and services -- and revitalizing those brands that are seasoned.
This 90-minute webinar will give you the ideas, tools and tactics for building a sound communications strategy around your launches. We’ve selected a panel of communications experts who will share lessons learned, case studies, and the smartest tips and tactics so your PR is a driving force behind a launch or re-freshening a seasoned brand.
Experts will cover:
- The key communications stages of a product launch
- How to generate buzz and word of mouth around your launch
- Boosting marketshare and mindshare of your existing, more seasoned products ****
- Integrating PR efforts with marketing and advertising
- Leveraging digital communications to launch your product
- Getting buzz and coverage among bloggers and citizen journalists
- How to generate a “rolling thunder” of coverage
- What can you do if you launch gets off to a slow start or receives negative coverage
- Using a product launch to reinforce organization's brand
- PR’s role in uncovering customer's needs for new products/services
- Testing positioning methods
- Best/worst tactics for holding events for your Launch
- Identifying ongoing post-launch PR opportunities
- Anticipating and preparing for the issues surrounding launch
- Celebrity endorsements – do's and don'ts
- Avoiding the most common PR mistakes surrounding launches
- The most cost-effective launch PR strategies
- Measuring PR’s effectiveness in a product/service launch or re-launch
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PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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