Video Tactics for Brand Communicators

Monday, November 24, 2014, 1:30-3 p.m. ET

At PR News’ Nov. 24 webinar, you’ll learn how to apply the resources you already have and stay within budget for your own video strategy. You’ll learn how to develop videos that will be watched and shared, repurpose existing content, choose the production and editing tools you need, develop ideas for Instagram, Vine and Snapchat videos and more. You don’t have to work for a global brand to be able to affordably and effectively use video for your PR and marketing communications. Join PR News for its Nov. 24 webinar, Video Tactics for Brand Communicators, and learn how to develop a cost-effective video strategy, and which tactics you can begin using right away to guarantee the success of that strategy. At this Webinar, you'll learn how to

  • Choose the types of videos (long form, short form, humor, etc.) that suit your organization best
  • Repurpose existing content for video
  • Tie your video strategy to organizational goals
  • Choose key performance indicators that communicate the success of your video efforts
  • Incorporate Snapchat into your video efforts
  • Create shareable videos using technology you already have (iPhones, iMovie, etc.)
  • Develop and execute ideas for Instagram and Vine videos

Webinar Speakers

Jana TelferAdam Pietrala Director, Citizen Relations @AccordingToAP
Matt Prince PR and Newsroom Manager Taco Bell @Matt_Prince
Jana TelferAllison Robins Director of Global Public Relations, Zumba Fitness @allison28
Moderator: Steve Goldstein Editorial Director, Events PR News @SGoldsteinAI

Questions and Fees?

For questions regarding this Webinar, contact Rachel Scharmann at; 301-354-1713. If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. Registration Fee: $379 per site - CDs available for purchase Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers. You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

    • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
    • One (1) toll-free connection to the seminar (if you select the audio connection.), and
    • One (1) Internet connection to the seminar.

*You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

    • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
    • Processor: 1GHz1=
    • Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
    • Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024x768+ resolution support.
    • Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
    • Internet Connection: 700kbps+ connection
    • Ram: 1GB

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0 Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

*PR News does not offer any refunds for webinars. All sales are final.