Google: The Latest Developments and Tips for Communicators
Thursday, November 13, 2014, 1:30-3 p.m. ET
Join PR News for this important webinar on how to use the latest Google tools and updates for PR, from search engine optimization and Google+ to Google Analytics and beyond. You’ll get tips on how to make your content searchable, share your content and increase your visibility in search results, boost website traffic and much more.
Google is already an essential tool for communicators, but the tech giant is always creating new applications and tactics. You need to stay up to date on the latest developments in order to take advantage of everything Google has to offer. Taking an active role in working with Google’s capabilities will help you stay ahead of your competitors.
At this Webinar, you'll learn how to
- Develop compelling content that raises your search ranking on Google
- Understand the latest updates to Panda and Penguin and how they may impact your messaging
- Use Google Analytics to learn what social media efforts are motivating your audience
- Obtain measurement from Google Analytics that can be used to improve your brand’s outreach
- Leverage Google AdWords to expand the reach of your messages and drive traffic to your website
- Use Google Trends to put your finger on the pulse of the Web
- Understand Google’s SEO ranking factors
- Take advantage of Google+ to enhance your social media presence and improve search rankings for your content
Webinar Speakers
Adam Finch, MBA
Digital and Social Media Specialist,
Westat
@atyreefinch
Questions and Fees?
For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
Registration Fee: $379 per site - CDs available for purchase
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
Certificate
Personalized Certificate for
All Attendees
How Does the Webinar Work?
The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!
What Equipment Do I Need?
- Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
- Processor: 1GHz1=
- Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
- Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024x768+ resolution support.
- Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
- Internet Connection: 700kbps+ connection
- Ram: 1GB
PRSA Accreditation
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
*PR News does not offer any refunds for webinars. All sales are final.