Social Good Webinar:
Learn How To Tell Your Brand's Story With Impact and Compassion

($379 per site - CDs available for purchase)

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 Join PR News for a webinar that will show you how PR practitioners can develop a social good program that tells a clear story, or find the powerful story within an existing program. You’ll learn the best ways to communicate social good program results internally and externally; find the human stories in your social good programs and build your communications strategies around them; tell those stories with visual tactics such as Pinterest, Instagram and short form video; and add to your organization’s social responsibility capital in advance of a crisis.

At this Webinar, you'll learn how to:

  • Craft social good stories that are likely to be shared on social platforms
  • Use video and images to convey the authenticity of your social good programs
  • Make storytelling central to your sustainability reports
  • Use data as a foundation for your stories about your social good programs
  • Move employees and customers to action in your social good programs
  • Engage your social media communities in the process of social good storytelling
  • Make complex issues fun and engaging for millennial audiences
  • Determine which cause’s story aligns with your brand’s story

Social good initiatives are ultimately stories told by the brands that launch them. Their success at making a difference in communities and at building brand loyalty is entirely dependent on the initiative having a clear storyline that can be easily shared with internal and external stakeholders.

Webinar Partner:

Webinar Speakers:


Shana Harris


Jennifer McGrath
Corporate Relations Manager 
The Allstate Foundation 


Sue Stephenson
Vice President,
Community Footprints
The Ritz-Carlton Hotel Company, L.L.C.

Steve Goldstein
Editorial Director, Events
PR News

Purchase this Webinar On Demand | Order a CD 

Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.


    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

Purchase this Webinar On Demand | Order a CD 

*PR News does not offer any refunds for webinars. All sales are final.