How to Make the Leap to Visual Storytelling for Your PR Initiatives
($379 per site - CDs available for purchase)

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learn how to express your brand’s story and PR messages through visuals. Visual content offers increased engagement, retention and recall rates compared to text or audio, and is more likely to be shared on social channels. Your online audiences want to experience and share great visual content, and this webinar will show you how to take your text-based storytelling PR skills and make the leap to visual storytelling.

At this Webinar, you'll learn how to:

  • Spot opportunities within your organization for visual storytelling
  • Create visual stories with Pinterest and Instagram
  • Produce creative and affordable videos that tell your brand’s story
  • Find inspiration within the time limitations of Vine and Instagram video
  • Use data visualization for your campaigns
  • Make sure your visual content is optimized for specific platforms
  • Launch campaigns that feature user-generated visual content
  • Understand fundamental content philosophies, and learn how to implement best practices

You’ll learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; and launch campaigns that motivate audiences to share their own visual content.

 

Webinar Speakers:

Natanya Anderson
Director, Social Media and Digital Marketing
Whole Foods Market
@natanyap

Christine Bridger

Christine Bridger
Senior Vice President – Creative & Content Strategist
Current
@ChristineBridg2

Becca Colbaugh
Senior Director,
Digital Content
Saxum
@becca_colbaugh
@Saxum_US
Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

     

    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

  • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
  • Processor: 1GHz1=
  • Internet Browser:  Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
  • Hardware:  AUDIO: Sound Card with speakers. VIDEO: Screen with 1024x768+ resolution support.
  • Media Playback: Adobe Flash Player 10.3+  , Apple iOS and Android: http streaming enabled browser
  • Internet Connection: 700kbps+ connection
  • Ram: 1GB

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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*PR News does not offer any refunds for webinars. All sales are final.