Media Relations Survival Tactics During a Crisis

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Join PR News as we look at some of the most recent high-profile crises and analyze what worked, what didn’t work and offer practical takeaways on how to implement media relations tactics during a crisis that result in positive and fair coverage.

At this Webinar, you'll learn how to:

  • Make transparency and credibility the drivers of your media relations efforts during a crisis
  • Insure that all spokespeople and employees are continually briefed with updates about the crisis
  • Build in time to coach spokespeople on difficult questions from the media
  • Manage your Twitter and Facebook accounts as if they were the primary sources of information and news about a crisis
  • Work with legal counsel to make your organization as responsive to the media as possible during a crisis while minimizing liability
  • Communicate key messages that instill trust, and ultimately counteract negative messages
  • Keep your stakeholders at the top of your priority list, and tell the media that you are valuing stakeholders above all else
  • Develop a single, clear message that is communicated by multiple spokespeople to multiple channels

The first place the media will go for information during a crisis will be your Twitter and Facebook accounts, and our crisis management experts will share the best ways to use your social media channels as your first line of communications; craft a single core message that is communicated by all spokespeople; and put your stakeholders first in all communications with the media. Don’t miss this opportunity to equip yourself with the skills you’ll need to lead your organization through a crisis.

Webinar Speakers:

Ernest DelBuono
Senior Vice President
Chair, Crisis Practice

Cynthia Martinez
Director, Global
Royal Caribbean
Cruises Ltd.

Mike Paul
The Reputation Doctor
Associates PR

Steve Goldstein
Editorial Director, Events
PR News

Your organization is under constant threat of being plunged into a crisis that can threaten its profitability, credibility and even its very existence. A product defect, a financial scandal, an angry employee or customer, an offensive comment from a highly visible spokesperson or senior leader, a natural disaster—these and more can touch off a crisis that puts your organization at the center of a 24/7 firestorm, and you will need to have a media relations strategy in place to survive the storm. Positive media coverage can not only help your organization survive a crisis—it can point the way toward a new era of trust with your stakeholders.

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

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Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
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  • One (1) Internet connection to the seminar.


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