Media Relations Survival Tactics During a Crisis
Join PR News as we look at some of the most recent high-profile crises and analyze what worked, what didn’t work and offer practical takeaways on how to implement media relations tactics during a crisis that result in positive and fair coverage.
At this Webinar, you'll learn how to:
- Make transparency and credibility the drivers of your media relations efforts during a crisis
- Insure that all spokespeople and employees are continually briefed with updates about the crisis
- Build in time to coach spokespeople on difficult questions from the media
- Manage your Twitter and Facebook accounts as if they were the primary sources of information and news about a crisis
- Work with legal counsel to make your organization as responsive to the media as possible during a crisis while minimizing liability
- Communicate key messages that instill trust, and ultimately counteract negative messages
- Keep your stakeholders at the top of your priority list, and tell the media that you are valuing stakeholders above all else
- Develop a single, clear message that is communicated by multiple spokespeople to multiple channels
The first place the media will go for information during a crisis will be your Twitter and Facebook accounts, and our crisis management experts will share the best ways to use your social media channels as your first line of communications; craft a single core message that is communicated by all spokespeople; and put your stakeholders first in all communications with the media. Don’t miss this opportunity to equip yourself with the skills you’ll need to lead your organization through a crisis.
Editorial Director, Events
Your organization is under constant threat of being plunged into a crisis that can threaten its profitability, credibility and even its very existence. A product defect, a financial scandal, an angry employee or customer, an offensive comment from a highly visible spokesperson or senior leader, a natural disaster—these and more can touch off a crisis that puts your organization at the center of a 24/7 firestorm, and you will need to have a media relations strategy in place to survive the storm. Positive media coverage can not only help your organization survive a crisis—it can point the way toward a new era of trust with your stakeholders.
Questions and Fees?
For questions regarding this Webinar, contact Saun Sayamongkhun at firstname.lastname@example.org; 301-354-1694.
Registration Fee: $379 per site - CDs available for purchase
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
How Does the Webinar Work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!
What Equipment Do I Need?
For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
- PC: Pentium 4 - 1.3 Ghz or equivalent or better
- Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
- Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
- Display set at 1024 x 768
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If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player
If using Adobe Flash Player, Version 9.0.28 or later is required.
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