How to Use Twitter's Vine to Create Engagement 
for Your Brand

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Twitter first introduced the world to compulsively shareable micro-text content, and now it has taken brands and their followers into the realm of micro-video content with the recent launch of its Vine video service. Join PR News  to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users—video.

At this Webinar, you'll learn how to:

  • Make the creation and posting of Vine videos part of your overall Twitter strategy
  • Get started using the Vine app to create 6-second videos
  • Develop ideas for Vine videos in any kind of organization
  • Use the right hashtags to increase chances your video will be found in Vine’s Explore section
  • Create the effect of an edited video
  • Build into your social media team the ability to create and post Vine videos in real time
  • Use Vine to start a conversation with your Twitter followers
  • Showcase your organization’s advocates by inspiring to make their own Vine videos

Our trainers will show you how to effectively use Vine to engage existing and prospective publics publics.

Webinar Speakers:

Tim Baker
VP, Digital Strategy

Kevin Dando
Director, Digital Marketing & Communications

Kyle Sheldon
Senior Manager, Digital & Social Media Communications

Steve Goldstein
Editorial Director, Events
PR News

The free Vine app is a powerful new tool for communicators. It enables you to capture and share via Twitter short looping videos that inspire creativity both from brands and their followers. Our panel of early Vine creators will show you how to find source material for your Vine videos within your organization and even on the road; use Vine videos to break through the clutter; and use Vine as a springboard to think differently about your organization’s overall presence across social channels.

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or
click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
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If using RealPlayer, Version 10 or later is required.
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Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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