How to Use Twitter's Vine to Create Engagement 
for Your Brand

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Twitter first introduced the world to compulsively shareable micro-text content, and now it has taken brands and their followers into the realm of micro-video content with the recent launch of its Vine video service. Join PR News  to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users—video.

At this Webinar, you'll learn how to:

  • Make the creation and posting of Vine videos part of your overall Twitter strategy
  • Get started using the Vine app to create 6-second videos
  • Develop ideas for Vine videos in any kind of organization
  • Use the right hashtags to increase chances your video will be found in Vine’s Explore section
  • Create the effect of an edited video
  • Build into your social media team the ability to create and post Vine videos in real time
  • Use Vine to start a conversation with your Twitter followers
  • Showcase your organization’s advocates by inspiring to make their own Vine videos

Our trainers will show you how to effectively use Vine to engage existing and prospective publics publics.

Webinar Speakers:

Tim Baker
VP, Digital Strategy
MWW
@iamtimbaker

Kevin Dando
Director, Digital Marketing & Communications
PBS
@kdando

Kyle Sheldon
Senior Manager, Digital & Social Media Communications
NASCAR
@kylesheldon

Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

The free Vine app is a powerful new tool for communicators. It enables you to capture and share via Twitter short looping videos that inspire creativity both from brands and their followers. Our panel of early Vine creators will show you how to find source material for your Vine videos within your organization and even on the road; use Vine videos to break through the clutter; and use Vine as a springboard to think differently about your organization’s overall presence across social channels.

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

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Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

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All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

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What Equipment Do I Need?

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

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  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
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Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

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Download a supported Microsoft Windows Media Player

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