Five Steps to Smarter PR Campaigns
Friday, February 13, 2015, 2-3 p.m. ET
Speakers | Questions | Who Should Attend? | |
At this free Meltwater webcast presented and moderated by PR News, you’ll get hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns, as well as a big picture look at how technology has evolved to meet the needs of today’s PR pros. With the help of technology-based PR solutions it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.
Here are the Five Steps to Smarter PR Campaigns we’ll cover in the Feb. 13 webcast:
- Monitor intelligently to understand your industry’s media environment
- Craft a thoughtful PR strategy to deliver the right message to the right audience
- Plan media relations tactics to focus on efficient and effective outreach
- Engage meaningfully to drive relevance and reach
- Measure what matters to understand and present your PR campaign results
Register for this free webcast and learn how Meltwater’s technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.
Webcast Speakers
Riana Dadlani
Lead Corporate Communications Strategist
Meltwater
@meltwater
Moderator:
Steve Goldstein
Editorial Director
PR News
@SGoldsteinAI
Questions and Fees?
For questions regarding this webcast, contact Rachel Scharmann at [email protected]; 301-354-1713.
Registration Fee: This webcast is Free
How Does the Webcast Work?
You will receive a confirmation email once you sign up with the information you'll need to access the webcast.
What Equipment Do I Need?
This webcast will run through Adobe Connect. You can view the requirements here.
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Media Relations
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- Social Media
About Meltwater Group
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. For more information, please visit www.meltwater.com.
About PR News
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit www.prnewsonline.com.