Weber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs.
“InBev’s goals are to enhance awareness of itself as a corporate leader in China and be recognized as the gold standard for “responsibility” in the brewing industry. We are excited to be a part of its team,” says Darren Burns, managing director for Weber Shandwick in Shanghai.
In its first move with Weber Shandwick, InBev recently released its 2007 Citizenship Report, the company’s annual CSR report, to key Chinese stakeholders. This report earned InBev the distinction of being the first corporation in China to submit such a report to the China Corporate Social Responsibility Promotion Center’s Center for Environmental Education and Communication (CEEC), part of China’s State Environmental Protection Agency.
“This is an excellent start for InBev in building its industry leadership in corporate social responsibility in China. We are very happy to have full support from the Weber Shandwick team, from planning to implementation of the project,” says Fei Che, InBev China’s Vice President, Corporate Affairs, Asia Pacific. “We are impressed by the team’s professionalism, efficiency and dedication, all of which are producing excellent results for this important project.”