Vocus, Inc. (formerly Capitol Hill Software) debuts a new Web-based service this week at the PRSA International Conference in Anaheim. PRality.com is a new online tool that helps media relations pros efficiently search editorial calendars, collect clippings and keep track of press contacts. Subscribers will have 160,000 editorial contacts at their fingertips, with daily updates. The product also will enable its users to create, manage and report on all of their PR activities and programs. Enroll by calling 800/345-5572 or visit www.prality.com on Nov. 1. The service costs $2,400 per seat for a one-year subscription, but if you register before Dec. 31, it costs $1,995 per seat. A demonstration of the service is available at www.vocus.com/prality. Contact: Kay Bransford, 303/757-3799.