A study by ROI Research finds that 89% of Web searchers will modify their search and try again if at first they don’t succeed.
Other findings include:
• 79% will try a different search engine, and half are more likely to click on a search result if it includes an image or if a company/brand appears multiple times on the results page.
• More than three-quarters of respondents say they use search to learn more about a product or service after seeing an ad elsewhere.
• Nearly two-thirds of respondents are aware of the difference between natural and sponsored search results.
Source: ROI Research