Web Site Enhancements Help the Dough Rise at EMILY’s List

As Web manager at EMILY's List, Barbara Perell was facing a big problem. People were mailing in checks. Very nice, thank you very much -- but just not quick enough. As a
political action group supporting pro-choice, Democrat women, EMILY's List ("Early Money Is Like Yeast") needs to keep the cash flowing in the first stages of a political
campaign. Of course, the fastest way to get money is via the Web, yet in early 2002 the group's site (http://www.emilyslist.org) was not performing well. The links were tough to navigate and not enough people were using the site to make
their donations.