After receiving weekly inquiries about a false email that claims antiperspirants cause breast cancer, a Web site specializing in breast health is using its Internet muscle to
squash the persistent online rumor. Earlier this month, Imaginis.com used media relations and messages on its Web site to debunk the myth -- a smart tactic for establishing online
credibility.
The rumor has been circulating for a year and has already been refuted by the American Cancer Society. The email states: "Toxins are purged in the form of perspiration.
Antiperspirant, as the name clearly indicates, prevents the body from perspiring, thereby inhibiting it from purging toxins from below the armpits.
These toxins do not just magically disappear. Instead, the body deposits them in the lymph nodes below the arms since it cannot sweat them out. This causes a high concentration
of toxins and leads to cell mutations: a.k.a. CANCER."
Imaginis.com stresses that antiperspirant use has never been linked to breast cancer. The Web site also highlights other breast cancer myths and provides corresponding
medically accurate information.
(Imaginis.com, Shawl Lobree, 919/ 806-8555)