Web Guru Talks Press Centers

In this exclusive PR NEWS interview, Martin Lindstrom, an online branding guru, discusses the ins and outs of online press centers. Lindstrom was COO for BTLookSmart, the
international joint venture between British Telecom and LookSmart until 2001. He is founder and CEO of ZIVO, a Sydney, Australia-based Internet services firm. He also co-authored
Clicks, Bricks and Brands, a book on Web-based promotions, and has consulted with major corporations including LEGO Worldwide, Mars, Pepsi, American Express, Mercedes-Benz, VISA,
Ericsson, Quicken and Yellow Pages. For more information go to http://www.martinlindstrom.com.