Web Browser: Kmart Builds on Bankruptcy Online

Kmart's announcement of its Chapter 11 filing last month was a blow to the company's reputation - and to that of companies associated with it, like Martha Stewart Living. But
the retailer seems intent on turning a negative into a positive. It announced the hiring of a chief restructuring officer (PRN, Jan. 28) and plans to develop a new ad campaign
focused on the retailer's exclusive brands and convenient store locations, designed to revitalize its image among consumers.