Web Browser: Design, Information Make for the – Almost – Perfect Press Site

Reporters are looking for a few simple elements in any online newsroom to make their lives a little easier. In our straw poll of journalists for last week's Media Relations
issue, 100 percent of the respondents told us they visit Web sites at least occasionally during their research process for stories, and about 78 percent reported they use them
often or always. What they wanted most out of the sites they perused: simple information like media relations contacts, press release archives, company and exec backgrounders, and
(please!) a readily accessible address for corporate headquarters. One reporter summed it up: "As a journalist, I like the autonomy of being able to access this info for myself
with some immediacy (without having to wait for a returned phone call or press kit to arrive in the mail)."