Web Bonding

Many a pundit has commented on the Web's capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory.
Earlier this month, the company introduced HeleneCurtis.com, an online destination that positions the 70-year-old brand as a cyber-confidante for women with hair troubles.
Spearheaded by digital@jwt, the interactive arm of J. Walter Thompson Chicago, the site offers its visitors hair care tips, salon reviews and even weather forecasts for more than
1,000 cities.