The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ online press sections on a regular basis, and 93% consider newsroom e-mail alerts the best way to receive pitches. Among the study’s other findings:
• 36% of respondents claim they would rather not be contacted by companies after already visiting their online newsroom;
• 77% of journalists would consider registering for access to a password-protected newsroom;
• Only 10% of respondents regularly visit company blogs for research and only 7% receive news from corporate Twitter accounts; and,
• 57% of journalists feel that online newsrooms should be available to anyone who wants access, not just the press.