Web Access Vital to Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ online press sections on a regular basis, and 93% consider newsroom e-mail alerts the best way to receive pitches. Among the study’s other findings:

•    36% of respondents claim they would rather not be contacted by companies after already visiting their online newsroom;
•    77% of journalists would consider registering for access to a password-protected newsroom;
•    Only 10% of respondents regularly visit company blogs for research and only 7% receive news from corporate Twitter accounts; and,
•    57% of journalists feel that online newsrooms should be available to anyone who wants access, not just the press.