5 Ways to Track Your Brand’s Impact on YouTube

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When you put your content on YouTube, you have the potential to reach a global audience. With a billion viewers and many billions of videos, YouTube can deliver your message to the world with a single click. The downside of this is that you are just as likely to get lost in the shuffle as you are to rise above the clutter. How do you know if you are making a dent?

Image: e-nor.com
Image: e-nor.com

There are ways to track your brand's progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy. Victoria Lim, managing editor, public relations & editorial content at Walt Disney World, and featured speaker at PR News' Visual Storytelling Boot Camp in Huntington Beach, CA on Feb. 25, shares some tips on measuring your impact on YouTube.

  • Check video completes. Did the viewer watch the video from beginning to end? If not, where was the drop off?
  • Is the video being shared? Did the viewer share this video, and otherwise interact with it?
  • Look at viewer demographics. Who else watched this? What else are they interested in?
  • Check the traffic source report. Where are your viewers coming from? Are they being referred by other viewers? From Google? Another site?
  • Don't forget the devices and playback location reports. How are viewers accessing your content on YouTube? You can learn a lot about your audience by knowing how they are viewing your videos.

Victoria Lim will be speaking at PR News' Feb. 25 Visual Storytelling Boot Camp in Huntington Beach, Calif.

Follow Victoria: @WaltDisneyWorld

Follow Richard Brownell: @rickbrownell