PR News’ 2015 Platinum PR Awards Finalists Announced

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10626678_10152739004431972_127432474431320254_nPR News has announced the finalists in its 2015 Platinum PR Awards program, which annually celebrates the creativity, technological savvy, expert storytelling and business sense that mark the best communications campaigns from brands, nonprofit organizations and agencies. Each year PR News' Platinum PR Award winners and honorable mentions set benchmarks for PR and marketing professionals to build on.

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26, 2015, at the Marriott Marquis in New York City. The luncheon is one of PR's must-attend annual events, and we recommend early registration to guarantee your seat.

PR News will also announce the winners of its 2015 PR Agency Elite Awards at the Oct. 26 luncheon. The PR Agency Elite Awards recognize the top PR agencies of the past year by practice area.

2015 Platinum PR Award Finalists

Anniversary Campaign

  • CLS Strategies - #ChampagneDay
  • The Conroy Martinez Group - Miami Seaquarium Flipper’s 50th Anniversary/Flip it Forward Campaign
  • Coyne Public Relations - Super 8 Celebrates 40 Years with the World’s Largest Pillow Fight and Host Joey Fatone
  • Dell & PPR Worldwide - Dell toasts to 30 more: a global birthday celebration
  • Edelman - 100 Lives
  • Honeywell Aerospace - 100 Years in Aviation Campaign
  • Institute of Food Technologists - FutureFood 2050
  • Iz Iletisim - 20th Anniversary of Turkcell and mobile communications in Turkey
  • Lockheed Martin - 2014 National Cybersecurity Awareness Month
  • Makovsky & Company Inc. - Crystal & Co: Reintroducing the World to an 80-Year-Old Brand
  • Sabanci Foundation - Communication of the 40th Anniversary of the Sabancı Foundation

Annual Report 

  • Digital Kitchen - The Coca-Cola Company 2014 Annual Review: Shaping Our Future
  • Discovery Communications - 30 Years of Bringing You the World
  • Hawaii Community Foundation - The Gift of Giving
  • Office Depot Foundation - Making a Difference: 2014 Report to the Community
  • Wilks Communications - The Well: Living Water International's 2014 Annual Review
  • Yellowstone Park Foundation - Yellowstone Forever

Blog

  • Golin on behalf of NRG Energy - Making and Breaking News on NRG Power Perspectives
  • Gregory FCA - SCHOTT Glass Made of Ideas Blog
  • The Hoffman Agency - Elevating the Bowflex Brand with Bowflex Insider
  • IW Group - McDonald's New York Tri-State Website/Blog
  • MasterCard Technologies - Beyond the Transaction Blog
  • Transamerica
  • Voce Communications  - Palo Alto Networks Blog: Establishing an Authoritative Destination

Branding

  • Accenture Strategy and Accenture Digital Launch
  • Burson-Marsteller - Your Health Idaho: 2014 Open Enrollment
  • Financial Times - Newspaper Refresh
  • Gatlinburg Convention and Visitors Bureau - Gatlinburg "Nose" Christmas
  • Henson Consulting - International Housewares Association
  • Hooper Consulting International - 'Bonjour Kanyon'
  • Johnson & Johnson - CARE INSPIRES CARE
  • KPMG LLP - CEO Study: Setting the Course for Growth
  • PMK*BNC and Step 3 for Activision - Destiny: Introducing a New Video Game Franchise
  • U.S.Green Building Council - Top 10 States for LEED

Cause-Related Marketing

  • Aspen Dental Management Inc. - Healthy Mouth Movement
  • Current Marketing  - The Glad #SAVEITSUNDAY Movement
  • Edelman - CVS Quits Campaign: Repositioning a Leader in Health Care
  • Finn Partners - NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • Flowers Communications Group - Miller Lite Tap the Future
  • Intel Security and Discovery Education - Intel Security Digital Safety Program
  • MD Anderson Cancer Center - Stripes Stores Celebrates Tomorrows
  • Mfa Marketing & PR / MFAction  - Launch of the KaBOOM! Campaign for Playability
  • MSLGROUP - Celebration of Service, 1000 Homes for Veterans
  • Nebo Agency - Build The BeltLine
  • PEDIGREE Brand + Weber Shandwick - See what good food can do
  • Raytheon Company - Increasing Awareness of the Raytheon MATHCOUNTS National Competition
  • Snap-on - Heroes of a Company, Heroes of a Country
  • Weber Shandwick - The Great American Milk Drive

Community Relations

  • Bellmont Partners - CREATE: The Community Meal
  • Burson-Marsteller - Your Health Idaho: 2014 Open Enrollment
  • Canadian Tire Corporation/North Strategic - The Great Canadian Hoser
  • CareFirst BlueCross BlueShield - #IBackThe
  • Food Lion - Feeds
  • GE Lighting - GE Girls Cleveland
  • Goodwill Industries International -  MyFreeTaxes
  • Inspira Marketing Group - Advil Relief in Action
  • Lockheed Martin - USA Science & Engineering Festival
  • Molina Healthcare - Personal Hygiene Kit Giveaway
  • Porter Novelli on behalf of Bayer CropScience - Bayer North American Bee Care Tour
  • Raytheon Company - Kicking Up Brand Awareness with Major League Soccer
  • Sharp Communications - Tourneau Watchmaker Program
  • SWAY PR/CommongroundMGS - MDX Advantage Program
  • Toyota with Allison+Partners - Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon
  • UDOT SNAP - Walking School Bus Mobile App

Crisis Management 

  • Edelman - Neiman Marcus Data Security Breach
  • Edelman and the Atlanta Hawks - Play it Forward Against Racism
  • FleishmanHillard - Putting the Shine on Crisis Communications
  • Georgia Power - Ice Slams Georgia, Georgia Power Communication Heats Up
  • Havas PR - Moving Mountains to Draw Attention to Sacred Navajo Land
  • LDWWgroup - Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise Company
  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience - 2014 Bayer North America Bee Care Program
  • Qorvis MSLGROUP - Winning the War on Ebola: How Firestone Led the Charge in Stopping the Spread of a Deadly Disease
  • Strategic Public Relations Group/Hung Fook Tong (1446.HK) - Thirst for Success

Employee Relations

  • Bacardi Limited - Good Spirited: Building a Sustainable Future
  • CA Technologies - Business Rewritten by Software: Repositioning CA Technologies in the Application Economy
  • Delta Air Lines  - Employee Pride Soars As Delta Air Lines’ Veterans Day Initiatives Take Off
  • Ericsson - Count Me In!
  • FedEx - #DeliveringThanks
  • Johnson & Johnson - CARE INSPIRES CARE: Leveraging the FIFA World Cup Brazil to Increase Employee Engagement
  • Louis Berger Employee Communications
  • Navistar Inc.  - It Starts with Me

Event Marketing

  • ANTHEMIC Agency - FLOODfest @ SXSW
  • APCO Worldwide - France at the 2015 International Consumer Electronics Show
  • Coyne Public Relations - Pennzoil Breaks Barriers
  • Facebook - Meeting Face-to-Facebook
  • Finn Partners - Celebrating Love Is Love Marriage Equality
  • Gatlinburg Convention and Visitors Bureau - Gatlinburg "Nose" Christmas
  • Hilton Worldwide with Ketchum - Hilton Hotels & Resorts Ties the Knot with LGBT Advocacy
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening
  • Logitech - #LogitechStyle
  • Porter Novelli - Brooklyn Brewery Mash Tour
  • R.I.M. Porter Novelli - Carry the Olympic Flame With Coca-Cola
  • U.S. Green Building Council - Green Apple Day of Service

External Publication (print or online)

  • Branson/Lakes Area Convention & Visitors Bureau - Official Branson Meeting, Convention & Sports Guide
  • Cherokee Nation Businesses - Anadisgoi magazine
  • The Coca-Cola Company - Coca-Cola Journey
  • Georgia Power - Vogtle 3 and 4 Photo Book
  • Homewood Suites by Hilton - The Changing Business of Extended-Stay Hotels
  • Humana & Coyne Public Relations  - Launching the Inaugural Humana Communities Benefit eNewsletter
  • Korn Ferry Briefings on Talent & Leadership
  • MetLife - "Global Impact"
  • Mullen - Futures magazine 2014
  • The Newtons Laboratory - EPI GIS
  • Office Depot Foundation - Making a Difference: 2014 Report to the Community
  • PepsiCo - Meeting of the Minds

Facebook Campaign

  • American Podiatric Medical Association  - Sandal Scandal!
  • Cardinal Health Empowers Nurses Through RNspire
  • CareFirst BlueCross BlueShield
  • DEVENEY - Windsor Court 30 Ways to Give Back
  • Edelman - Edge Dream Job
  • Hunter Public Relations  - Mrs. T’s Pierogies Takes a Seat at the Millennial Table
  • Kanyon - 'Virtual Bouquet'
  • PEDIGREE Brand + Weber Shandwick - See what good food can do

Financial/Investor Relations  

  • LaVoieHealthScience - LHS Helps 'Little Cortendo' Raise $40M for Growth
  • MerchantCantos - Quarterly Earnings: Driving Engagement Through Creative Content
  • Ruder Finn and Novartis - Novartis Reinvigorates Corporate Reputation with Industry-Leading Portfolio Transformation.
  • Strategic Public Relations Group  / NIRAKU (1245.HK) - Keeping the Ball Rolling
  • Uniomedia Zrt - Aegon National Damage Prevention Program.
  • Workiva - Redefines the IPO

Global PR Campaign

  • Accenture Strategy and Accenture Digital Launch
  • Amway Corporation - Nutrilite Power of 5 Campaign
  • Bacardi Limited - Good Spirited: Building a Sustainable Future
  • Dell & PPR Worldwide - Dell breaks down barriers for female entrepreneurs
  • FleishmanHillard - The ‘Move’ Movement to Stop a Killer
  • Lilly Oncology with TogoRun - Picking Up the P.A.C.E. in the Race Against Cancer
  • McDonald’s Corporation & Ruder Finn - imlovinit24
  • Millward Brown - 2014 BrandZ Top 100
  • National Geographic Channel - COSMOS: A Spacetime Odyssey
  • Rotary International - End Polio Now
  • Ubisoft with Creation  - Far Cry 4 Quest for Everest
  • Unilever with Weber Shandwick - All Things Hair
  • Waggener Edstrom Communications - Skype Translator: Breaking Down Barriers

Green PR

  • Bacardi Limited - Good Spirited: Building a Sustainable Future
  • Golin on behalf of NRG Energy & David Crane - Leading the Race for a Clean Energy Future
  • Honeywell Hometown Solutions - 2014 Green Boot Camp
  • Solar Energy Industries Association - Shout Out For Solar 2015
  • VKLarsonCommunication  - Renewable is Doable: a model for sustainability in SouthWest Germany

Influencer Communications

  • Cohn & Wolfe - Celebrating the DIY Spirit of Car Culture
  • Cohn & Wolfe - Iconic Tastemakers
  • Cohn & Wolfe - The Tom’s of Maine Goodness Circle
  • Com.motion Inc - BMW iConcierge: Driving Influence
  • Coyne Public Relations - VTech: A Year in the Blogosphere
  • Daybreak Games - H1Z1 Early Access Launch
  • Dunkin’ Runs on Franchising - Opportunities Brewin’ from Coast-to-Coast
  • Marina Maher Communications and Crowdtap Inc.- U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Microsoft and Waggener Edstrom Communications - Microsoft Brings Machine Learning to the IT Masses
  • Porter Novelli and HP - HP Spring Launch 2014: HP Disrupts Two Markets and the Status Quo with New Printing Technology Launch
  • TogoRun - Philips North America Brand Re-launch Campaign
  • Twentieth Century Fox Home Entertainment with Think Jam - The Fox Home Ent Insiders Blogger Program

Internal Publication (print or online)

  • Anadolu Group - Integrated digital internal communication
  • Aspen Dental Management Inc.- Living Blue
  • Bechtel - Globe Online
  • Cambia Health Solutions - Management Update: An e-newsletter for supervisors
  • Cushman & Wakefield - CONNECTing Cushman & Wakefield's Global Employees
  • HEINEKEN International - Green Room
  • Missouri Department of Transportation - Kansas City News Network

Marketing Communications

  • Blue Chip Marketing Worldwide - Every Finish Line Is A New Start
  • Burson-Marsteller - Your Health Idaho: 2014 Open Enrollment
  • Dunkin’ Runs on Franchising - Opportunities Brewin’ from Coast-to-Coast
  • Edelman - Barilla Share The Table 2014
  • Edelman - Reimagining Holiday: Starbucks 2014 Holiday Campaign
  • La Crema - Virtual Vintner Experience
  • Marina Maher Communications - Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • Tourism Australia  - Elevating Australia’s Food & Wine Avec Eric
  • U.S.Highbush Blueberry Council - Little Changes, Big Rewards: Blueberries Attract Attention and Lead American Families to Healthier Lives

Media Event

  • Baptist Health South Florida  - Miami Cancer Institute Groundbreaking
  • Current Lifestyle Marketing - Glad Waste in Focus
  • Delphi Automotive - Cross Country Automated Drive
  • Edelman and the Atlanta Hawks - Play it Forward Against Racism
  • Food Lion Feeds Press Conference
  • Hill+Knowlton Strategies - Celebrating Young Frankenstein’s 40th Anniversary with Mel Brooks’ 6th Finger!
  • JSH&A Communications  - Bosch Power Tools + Jim Beam Bourbon = A Perfect Pairing
  • OSK Marketing & Communications Inc. - Freightliner Inspiration Truck World Premiere
  • PMK∙BNC and Step 3 for Activision Publishing Inc. - "Skylanders Trap Team" Reveal Event
  • Reebok  - ZPump Fusion Launch
  • WWE - WrestleMania 31

Media Relations

  • 5W Public Relations  - JetSmarter Global Visibility
  • Coyne Public Relations for the Christopher & Dana Reeve Foundation - The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Edelman - AXE Gold Temptation
  • Finn Partners - NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • GYMR Public Relations - The Vision Council: Digital Eye Strain Report 2014
  • Hilton Worldwide with Ketchum - Partnerships Propel Hilton Hotels & Resorts to Set the Stage for Travelers
  • Marina Maher Communications - Drop Your Pants for Underwareness
  • NORAD/NORTHCOM and Raytheon Integrated Defense Systems - First Flight: JLENS Media Day
  • PMK∙BNC and Step 3 for Activision Publishing Inc. - "Skylanders Trap Team" Campaign
  • Polskin Arts & Communications Counselors - The Clark Art Institute
  • Purple Door Communications - Catdance Film Festival Presented by Fresh Step Litter

Multicultural Campaign

  • AbbVie - Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • Amway Corporation - Nutrilite Power of 5 Campaign
  • Burrell Communications - McCafé African-American Consumer Market Campaign
  • The Coca-Cola Company - Comparte el Movimiento Program (Share the Movement)
  • Edelman - Starbucks Caramel Flan Latte Hispanic Community Program
  • Hilton Worldwide with Ketchum - Hilton Hotels & Resorts Takes Pride in National LGBT Pride Month
  • Marriott International - #LoveTravels
  • TELEMUNDO - Super Series Launch of “Dueños del Paraiso”
  • Visit Philadelphia - Philadelphia’s New Americans Tour

On a Shoestring Campaign

  • American Lung Association and Medtronic - A Lung Cancer Survivor Story
  • Camino Public Relations - #Tweet4Condoms
  • FedEx - #PurpleHats for the Holidays
  • Fineman PR - Military Dogs Come Home and Take the Hill
  • IW Group - Pearl River Mart PR Campaign
  • Konnect Public Relations - Babiators Takes Flight
  • Krupp Kommunications - #HappyActs Challenge by Live Happy Magazine
  • National Organization for Women, Scott Circle and William Klein & Associates - NOW's Campaign to Stop the Culture of Domestic Violence in the NFL
  • Nebo Agency - Choose ATL
  • Ogilvy Public Relations - UN Women He for She
  • Porter Novelli - National Almond Day Snack Swaps

Online Communications

  • Accenture Strategy and Accenture Digital Launch
  • Akkök Holding
  • Cisco Systems - Cisco Communities
  • NewYork-Presbyterian Hospital - National Volunteer Week Therapy Dog Program
  • PhRMA  - Access Better Coverage (ABC) Campaign
  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience - #Thankful4Ag
  • TogoRun - L'Oreal Paris & Mellanoma Research Alliance It's THAT Worth It
  • W2O Group - Flu + You

Online Press Room/Media Center

  • Cherokee Nation Businesses - Anadisgoi.com
  • Cisco Systems - The Network
  • Edelman - Reimagining Brand Storytelling: The Starbucks Newsroom
  • Golin on behalf of NRG Energy - Making and Breaking News on NRG Power Perspectives
  • The MasterCard Engagement Bureau
  • RE/MAX
  • VHA Office of Strategic Integration/Booz Allen Hamilton - New Models of Care - Wheel of Promising Practices

Podcast and/or Videocast 

  • Edelman - Bear Naked #OneUpIt
  • Transamerica - ClearPath - Your Roadmap to Health & Wealth
  • Vanda Pharmaceuticals Inc. - Non-24 Share More

Press Release

  • Marina Maher Communications - Drop Your Pants for Underwareness
  • GROHE Turkey - Water Usage Survey
  • Southwest Airlines - The Future of Southwest Airlines Aircraft Seating

Pro Bono Campaign

  • ASU Cronkite PR Lab - Discover Global Markets
  • Nebo Agency - Choose ATL
  • North of Nine Communications - Coding’s ‘Rosie the Riveter’ Moment: Exposing the Tech Gender Gap
  • Winger Marketing - Anixter Center

Product Launch

  • Abbott - FreeStyle Libre European PR Campaign
  • Accenture Strategy and Accenture Digital Launch
  • Cone Communications - Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
  • Coyne Public Relations - Pennzoil Breaks Barriers
  • Cutline Communications - Pebble Time: Awesome Smartwatch, No Compromises
  • DBC PR + Social Media - OPI Color Palette by Clark+Kensington Launch
  • Discovery Education - Math Techbook Launch
  • Highwire PR - Blue Jeans Goes Primetime
  • Krupp Kommunications - EHT Brain Injury Awareness Month Campaign
  • MSLGROUP - Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
  • Murphy O'Brien Public Relations - Lynx Smart Grill Launch
  • RF Binder - Dunkin’ Donuts’ Dark Roast Launch
  • SanDisk & Voce Communications - Achieving Infinite Possibilities with InfiniFlash

PSA

  • Coyne PR - Stepping Up and Stepping Out
  • The Doctors - The Real Deflate Gate
  • Nat Geo WILD - Big Cat Week PSA with Ellen Degeneres
  • National Geographic Channel  - “Eat: The Story of Food” PSA with First Lady Michelle Obama
  • Toyota Motor North America - Toyota TeenDrive365 Distracted Driving Experience
  • W2O Group - Flu + You

Public Affairs 

  • APCO Worldwide - IKEA’s Wind Farm Announcement
  • Birmingham City Council  - Public Information Office
  • CASE Construction Equipment - Dire States: Texas
  • CLS Strategies - Campaign for Human Rights in Iran
  • Cone Communications - ReThink: Why Housing Matters, Challenging Misperceptions of Public Housing
  • Davies Public Affairs - Dominion Cove Point
  • ExxonMobil - Be An Engineer
  • Finn Partners - “Show Up, Stand Out”: The Washington, D.C. Campaign to Combat School Truancy
  • Gap Inc./Edelman - Taking a Stand When It’s Right for Your Brand: Why Gap Inc. Does More Than Sell Clothes
  • Havas PR - A Global Collaboration Wins the Day for Climate Science
  • Hill+Knowlton Strategies/Virgin America  - Free Love Field
  • Singer Associates Inc. - Chevron’s Richmond Proud Campaign: Creating a Newer, Safer, Cleaner Refinery in Richmond

Re-Branding/Re-positioning

  • Allidura Consumer on behalf of JOHNSON'S - SO MUCH MORE
  • ArcBest - Launches a New Era
  • Edelman - CVS Quits Campaign:  Repositioning a Leader in Health Care
  • Experian North America - Educating Consumers & Changing Perception One Chat At A Time
  • The Howard Hughes Corporation - The Outlet Collection at Riverwalk
  • Kool Smiles & Schmidt Public Affairs - Smile On: Kool Smiles Rebranding Campaign
  • Lippe Taylor on behalf of CynoSure - PicoSure, The New Gold Standard in Aesthetic Treatments
  • Porter Novelli - The Laughing Cow Reinvent Snacking Campaign

Research & Measurement

  • Better Homes and Gardens Real Estate - Gen Z in the House Research Study
  • FleishmanHillard - Conquering the Philips Healthcare Gate System
  • MasterCard and PRIME Research - From "Why Mobile" to "What's Next:" How Communications Research Drives Business Results
  • Merritt Group Inc. - Novetta Operation SMN Announcement
  • MSLGROUP - It's OK to Spoil
  • NSBC & Paul Werth Associates  - Wear It! Campaign Awareness Survey
  • Stein IAS for Trelleborg Marine Systems - The Performance People

Satellite Media Tours

  • AbbVie - Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • American Academy of Periodontology - Love The Gums You're With
  • Burson-Marsteller - Bank of America: #123BBQ Summer Series with Chef Michael Symon
  • Johnson & Johnson with Edelman - Johnson & Johnson "Distinctly Dad" SMT
  • Strauss Media Strategies - 2014 Best Buy Holiday Satellite Media Campaign

SEM/ SEO Initiatives or Campaign

  • 70kft
  • AstraZeneca - Digital Remedy
  • C-4 Analytics - Conquest Campaign for JM Lexus
  • The Hoffman Agency - The Search is On for Ecommerce Leader
  • Molina Healthcare
  • Transamerica - In-house SEM Team

Social Media Campaign

  • 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back
  • Baptist Health South Florida - #GetYourPinkOn for Breast Cancer Awareness
  • Coyne Public Relations - Bimbo Bakeries’ Search for America’s Better Sandwich
  • Dancing Deer Baking Company - Sweet Success for Dancing Deer
  • Dice - #Dice141
  • eBay - #ShopInspired
  • Finn Partners for IEEE - Champion of the Engineers
  • LDWWgroup - Ford Transit Connect Wagon: #unminivan moments
  • Marina Maher Communications and Crowdtap Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • National Pork Board - Engaging Consumers Through #RealPigFarming
  • PepsiCo - Meeting of the Minds
  • PhRMA - Access Better Coverage (ABC) Campaign
  • rbb Public Relations-  “Choose Your Own Escape” Dreams and Now Resorts & Spas Spring Campaign
  • Unilever with Weber Shandwick - All Things Hair

Speeches

  • Ed Markey - Goodyear Blimp Christening Speech
  • Greeley and Hansen

Trade Show/Event PR

  • Havas PR North America  - Pirate’s Booty Sets Sail at the Macy’s Thanksgiving Day Parade
  • Hill+Knowlton Strategies - Enter Professor X’s Cerebro at Comic-Con for X-Men’s Blu-ray Release
  • MasterCard Technologies - Skift Global Forum
  • Oxygen Media - Street Art Throwdown’s Super Bowl Stunt
  • PadillaCRT and Rockwell Automation – The 2014 Automation Fair Event
  • Porter Novelli - Snack On This: Tapping into the Versatility of California Almonds to Influence and Inspire Snack Product Formulations New York

Twitter Campaign

  • Edelman - Arby’s Pop Culture Hat Trick
  • Edelman - Heineken Gives ‘15 Seconds of Fame’ New Meaning with #15SecondPremiere
  • Eric Mower + Associates - A Beer + A Bear = Consumer Buzz
  • FedEx - #TicketToLoveContest
  • The Goodyear Tire & Rubber Company & Coyne Public Relations - Goodyear Engages Ice Cube to Make it a ‘Good Day’
  • PEDIGREE Brand + Weber Shandwick - See what good food can do
  • ToGoRun - L’Oréal Paris Ignites Conversation Among Women About Self-Worth
  • Transamerica - #HaveAPlan
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette
  • The Walt Disney Company - United Negro College Fund Corporate Scholars Program

Video Program

  • Entergy - Vermont Yankee Decommissioning Animation
  • Fisher Price with Weber Shandwick - Wishes for Baby
  • Honeywell Aerospace - Aero In Action
  • Molina Healthcare Inc. - Molina Story
  • NewYork Presbyterian Hospital - National Volunteer Week Therapy Dog Program
  • PhRMA - Access Better Coverage (ABC) Campaign
  • Transamerica - Transform Tomorrow Tumblr
  • Weber Shandwick for Go RVing Canada - Be A Lover
  • Wray Ward - Sunbrella Perspective New England

Web Site Marketing

  • 70kft Website
  • Coyne Public Relations for the Christopher & Dana Reeve Foundation - The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Lippe Taylor on behalf of Shionogi - WomenTakeCharge.com
  • Pfizer - Get Old by Pfizer - Fear Less. Live Longer.
  • PhRMA - Access Better Coverage (ABC) Campaign
  • RFI Studios - Beard Duel
  • U.S.Highbush Blueberry Council - Reviving Little Blue Dynamos: Website Design & Content Strategy Help Blueberries Make a Digital Comeback
  • Weber Shandwick and Novartis Pharmaceuticals AG - Living Like You

Word of Mouth/Viral Campaign

  • Blonde 2.0 - Yo: the one word that took over the internet
  • Edelman - Activision Call of Duty: Seeding the Spacey Speech
  • FedEx - #PurpleHats for the Holidays
  • Fisher Price with Weber Shandwick - Wishes for Baby
  • Marina Maher Communications - Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • PadillaCRT - National Maple Syrup Day
  • RF Binder - Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia Brand
  • Tourism Authority of Thailand - I Hate Thailand

WOW! Award

  • Cohn & Wolfe - Launching a Superhero Tablet
  • Edelman - Activision Call of Duty: Seeding the Spacey Speech
  • Edelman - Arby’s Tips Its Hat to Millennials by Integrating the Brand into a Pop Culture Moment
  • Finn Partners - Celebrating Love Is Love Marriage Equality
  • Hill+Knowlton Strategies - The Grand Budapest Hotel Gets Lego Makeover For Blu-ray Release
  • IW Group - McDonald's B-Boy Royale
  • Marina Maher Communications and Crowdtap Inc.- U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • MSLGROUP - It's OK to Spoil
  • Southwest Airlines - Wedding in the Sky

Large PR Firm of the Year

  • Cohn & Wolfe
  • Ruder Finn
  • Weber Shandwick

Midsize PR Firm of the Year

  • Eastwick
  • Finn Partners
  • ICR Inc.
  • Makovsky & Company Inc.
  • Peppercomm
  • PMK•BNC
  • Racepoint Global
  • Togorun – Unleash the power of health and well-being

Small PR Firm of the Year

  • Alpaytac
  • DEVENEY
  • GroundFloor Media
  • HCK2 Partners
  • Highwire PR
  • The Hoffman Agency
  • J Public Relations Inc.
  • JPA Health Communications
  • LDWWgroup - Great People and Excellent Work Environment Leads to Record Growth
  • Murphy O'Brien Public Relations
  • RockOrange  - Solid. Fresh Ideas
  • Solomon McCown & Company
  • Walker Sands Communications

Register to attend PR News' Platinum PR Awards luncheon on Oct. 26, 2015, at New York's Marriott Marquis.

Follow Steve Goldstein: @SGoldsteinAI