Infographic: Measuring Your Content Marketing ROI


In a recent piece on Mashable, Rebekah Iliff of AirPR concludes, "Even the most sophisticated companies give weight to different aspects of their PR efforts. PR will never be a 'one size fits all' solution. By nature, it requires a creative process and extreme level of influence in order to have an impact."

The problem of identifying how to measure online communications is a more complicated and nuanced question than it may seem on the surface. There are multitudes of viable metrics for each individual medium available to communicators. And one isn’t necessarily any better than the next. It all depends on who you ask and what they’re looking for.

Because PR is intrinsically difficult to measure, communicators are constantly seeking new ways to quantify ROI and capitalize on what works.

To help navigate this question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it's Saturday).

Take a look at the infographic below:

Ascend to New Heights in Content Marketing


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.