Infographic: How to Improve Your Company’s ‘Call to Action’


For PR pros and communicators, a positive story about their brand prominently placed in a major media outlet could certainly qualify as a call to action. That kind of exposure is bound to prompt at least a few customers and/or prospects to check out, say, your website or Facebook page and, ideally, purchase your products and services.

But generating that kind of earned media isn’t always a given, and PR pros are on the hook to find other ways to get fannies in the proverbial seats.

With a hat tip to Uberflip, the following infographic provides several tips on how to enhance your company’s call to action, ranging from how the call of action is presented visually to the use of white space to make the call of action stand out better.

Which ones do you put to practice?

dpc25976_820x5101

 

Follow Matthew Schwartz on Twitter: @mpsjourno1 




1 Comment

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Sweetea888

    This infographic is attractive and may offer really good tips, but I can’t get past the typo in “contextul,” much less be inclined to share it via social media.