For PR pros and communicators, a positive story about their brand prominently placed in a major media outlet could certainly qualify as a call to action. That kind of exposure is bound to prompt at least a few customers and/or prospects to check out, say, your website or Facebook page and, ideally, purchase your products and services.
But generating that kind of earned media isn’t always a given, and PR pros are on the hook to find other ways to get fannies in the proverbial seats.
With a hat tip to Uberflip, the following infographic provides several tips on how to enhance your company’s call to action, ranging from how the call of action is presented visually to the use of white space to make the call of action stand out better.
Which ones do you put to practice?
Follow Matthew Schwartz on Twitter: @mpsjourno1