Joe Biden Knows How to Use #tbt. Does Your PR Team?


joe biden tweet#tbt, which stands for "throwback Thursday," is one of the most popular hashtag institutions on social media. Each Thursday, users take to networks such as Instagram and Twitter for an exercise in nostalgia, posting baby pictures, old vacation photos and other memorable snapshots from the past. For brands, #tbt presents a unique opportunity to show a personal side to a highly engaged and receptive audience, and the hashtag can be especially useful if, like Vice President Joe Biden, you have a message to share.

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.

For the VP, the message is two-fold. First, it's self-congratulatory, reminding users that, thanks to the Affordable Care Act, young people can stay on their parents' health insurance plans until the age of 26. Also, if you were born in 1988 (the Democrats' tweets also uses the hashtag #Bornin88), it's time to start thinking about what you're going to do when you age off of your family's plan.

These messages are targeted at young people, who also happen to be the most engaged group on social media, making the idea to use #tbt a perfect storm of sorts. For professional communicators, thinking about how you can put hashtags such as #tbt to use in the way that they are intended will demonstrate that you're aware of social media nuance and that you can put it to use in hip, creative ways.

Follow Brian Greene: @bwilliamgreene


Comments Off

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.