Facebook Just As Relevant As Ever for PR

Mark Zuckerberg  Image: DailyTech.com

Mark Zuckerberg
Image: DailyTech.com

Second quarter earnings released earlier this week prove that rumors of Facebook’s demise have been greatly exaggerated.  The company reported $2.8 billion in revenue, a 55% year-over-year increase, exceeding Wall Street forecasts for the ninth quarter in a row.  The company is on track to control 9.5% of the U.S. digital advertising market by the end of the year, up from 5.9% in 2012.

So, Facebook had a record day on Wall Street Thursday, and Mark Zuckerberg is now richer than Google co-founders Sergey Brin and Larry Page. What does all this have to do with PR? Plenty, if you have been hearing the doomsayers who have been predicting Facebook’s downfall (more or less since the social network’s inception). To be fair, there was the 2012 IPO, which stumbled spectacularly. Then there were the endless stories about how younger audiences were leaving Facebook in droves. And who will be allowed to forget the negative press about algorithm changes, privacy concerns and psychological experiments, etc.

In the wake of this week’s earnings report, what should be of interest to PR pros is the large and growing number of small and midsized businesses that now have a presence on Facebook. Thirty million at last count, with 19 million active on mobile.

Chances are that your brand probably already has a Facebook page. Let this serve as a reminder that you need to continue engaging your audience on this platform. And remember these key points in cultivating your brand on Facebook:

  • Identify your core values, your current audience and their expectations.
  • Ask questions, tell stories, listen and relate to people.
  • Be rich and smart and amusing.
  • Always be experimenting with content to stay ahead of changes to the algorithm.

Follow Richard Brownell: @RickBrownell


Tags: , , | 1 Comment


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.