Capturing the Power of Pinterest

follow-me-on-pinterest__It should be no secret to communicators that using videos in storytelling is the surest way to spread the word about your brand. Social media is quickly becoming the venue of choice for people to learn and share information about products and services, and social media is a visual medium.

Pinterest, a social sharing site that may not get as much respect as larger entities like Facebook and Twitter, has come into its own as a major player in the social media space.

According to Buzzfeed,  Pinterest is now its second biggest source of social media referrals, second only to Facebook. When one of the fastest growing media companies can say that Pinterest is a major source of referrals, that means something.

Buzzfeed has reacted to this news by placing more focus on how Pinterest users interact with its content and allowing for easier pinning of content on mobile platforms.

Speakers on yesterday’s PR News webinar, Visual Storytelling with Pinterest, shared similar sentiments about the power of Pinterest. As Michelle Mastrobattista, director of digital communications for Solomon McCown & Company, said, “Pinterest is about more than weddings and recipes.”

PR pros ignore Pinterest at their own peril, and should set up an account if  they already haven't done so. It's a great opportunity to engage customers and raise the profile of your brand. Choose visuals that are eye-catching, that tell your brand’s story and allow customers to become part of a community in which they share their own ideas, thereby growing your brand and making it a trusted resource.

To learn more about the power of Pinterest, check out the PR News webinar Visual Storytelling with Pinterest, now available on demand.

Follow Richard Brownell: @rickbrownell

Tags: , , | Comments Off


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.