5 C’s of an Effective Crisis Communications Team Member


Rick Wion

Rick Wion

It's a given that brands need crisis management teams at the ready, but a workmanlike team just won't do in times of crisis. You want the best. The question is, are there common qualities of truly deft and savvy crisis teams?

Rick Wion, director of social media for McDonald’s, has dealt with his fair share of crises, and believes that the most effective crisis team is one that has been chosen in advance based on specific behaviors and expertise.

Wion, who will speak about crisis communications at PR News’ Social Media 20/20 Summit on August 12 in San Francisco, shared some thoughts on the qualities to seek in crisis team members.

  • Cool - The ability to remain calm when social media is blowing up and executives are getting nervous.
  • Creative – The ability to think differently in not only writing and design but problem solving, and understanding how and when to respond via a traditional media statement or an infographic posted on Tumblr.
  • Connected - The ability to read the tea leaves and identify the trends both in social and traditional media.
  • Cost conscious - Crises are expensive so someone should ask how many resources are really necessary. Also, a cost-conscious, creative problem solver will be able to deploy paid media to help amplify responses.
  • Cover - Someone needs to be able to provide the war room team with air cover—the time, autonomy and empowerment to respond to issues. All too often in a crisis, everyone in marketing and communications suddenly wants to be copywriters.

One other note: Your crisis management team does not have to be exclusively members of the in-house communications shop, Wion says. In fact, it should be a representative cross-section of communicators and management, including the C-suite and division managers. Different departments can bring valuable perspectives to the table that might otherwise be overlooked by a homogeneous group of people.

To learn more about crisis management and social media, join PR News for the Social Media 20/20 Summit taking place on Aug. 12 in San Francisco.

Follow Rick Wion: @rdublife 

Follow Rick Brownell: @rickbrownell

 




Tags: , , | Comments Off

avatar

About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.