On social media, relationship building is one of the most important—and undefined—tasks an organization is challenged with. Just as with personal relationships, brands and organizations need to spend time listening to and engaging with their customers to establish a meaningful connection with them on social platforms.
But, according to experts such as Apple's senior VP of retail, Angela Ahrendts, creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees.
With that in mind, LinkedIn partnered with Brian Solis, principal at Altimeter Group and keynoter at PR News' upcoming Social Media 20/20 Summit on August 12 in San Francisco, to explore the most socially engaged companies. Take a look at the infographic below which highlights some of the major findings from the study:
Follow Brian Greene: @bwilliamgreene