Why Did George Clooney Engage the Daily Mail?


George Clooney and his fiancée, Amal Alamuddin (Image: thewrap.com)

George Clooney and his fiancée, Amal Alamuddin (Image: thewrap.com)

At this point in his life, George Clooney is used to tabloids printing falsities about his personal life. Instead of further inflaming sensationalized journalism, the typical policy—for Clooney and most all celebrities—is to let the tabloids be and let the stories die.

That changed this week after the Daily Mail published an article on Monday which claimed that Baria Alamuddin—the mother of Clooney's fiancée, Amal Alamuddin—is against her daughter's decision to marry the actor. The story asserts that Baria Alamuddin is a member of the Druze religion, and the author explains that in the Druze culture, marrying outside of the religion can end with the death of the bride.

On Wednesday, Clooney wrote back. In an op-ed published by USA Today, the actor refuted the Daily Mail story point-by-point, calling the article "at the very least negligent and more appropriately dangerous." And when the Mail published an apology, Clooney wrote back again, calling it "the worst kind of tabloid....one that makes up its facts to the detriment of its readers and to all the publications that blindly reprint them."

From a communications standpoint, Clooney's public lambasting of a news source that many already regard as untrustworthy is surprising. His decision to respond is fraught with problems, as it raises the profile of the story and, in some people's eyes, brings him down to the level of the Mail.

Still, after the Mail's story was picked up by the likes of Boston.com and the New York Daily News, Clooney's decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win.

Follow Brian Greene: @bwilliamgreene




Leave a comment

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.