6 Tips for Building a Loyal Social Media Following

imgres-1With an elusive sundry of benefits scattered across each social media platform like gold nuggets among a riverbed—from audience engagement to heightened brand recognition and relevancy—the trick is to not only stick out among the myriad of content, but to also get over-saturated users to engage with your content.  Yet like many things in the PR world, building a loyal following is easier said than done.

For example, take the recent outpouring of brand-love for the recently defunct bakery Crumbs. Whatever the reason behind its bankruptcy filing, there was an undeniably strong brand connection among consumers. Whether or not this sentiment was effectively mobilized within the social realm is another question altogether. Nevertheless, the potential for social media gold still glistens under the river's refracted light waiting to be sifted and polished.

Keeping with this spirit of utilizing social media to create an admiring audience, we asked the PR News community how to build a loyal following on social media. Content and engagement were the words of the day.

To check out the complete list of responses head on over to our Twitter page. Otherwise, here are a few standout tips.


  • Originality—give your followers something unique.

  • Posting things that are of interest to you and your field. People are always looking for new perspectives and new ideas.

  • Post informative, relevant, current, interesting messages about things you love. And people will love to read your updates.


  • If you are truly interested in your followers, they will be interested in you.
  • Listen. Listen. Listen. THEN surprise and delight by engaging respectfully. If it's appropriate, humor always wins.

  • Build relationships and conversations. "Following" sounds unidirectional; community is multidirectional.

Tags: , | Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.