Infographic: The State of Social Media for PR Pros


Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

The State of Social Media for PR Pros produced nearly 300 responses. It focused on which social channels hold the most appeal among brands and organizations; how social platforms stack up against other media when it comes to trust and which metrics are deployed to track social media success.

Cision put together this cool infographic touting the survey. Some of the results might be expected, while others may surprise you.

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For coverage of the study in PR News, please click here.

Follow Matthew Schwartz on Twitter: @mpsjourno1


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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