For Better or Worse, the Most Typical Expressions Used in PR


storytelling-600-605x400

Image: wordpress.com

One of the inherent strengths among PR professionals is writing. There's nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry. And every industry has its own vernacular, of course, perhaps none more so than PR.

We shudder to think how PR folks could even communicate without the obligatory buzzwords that define the profession.

With that in mind, we took to our social channels and asked, “What is a typical expression used in the PR industry?”

Here’s a sampling of some of the responses:

>  We need some innovative “big ideas.”

>  We want to increase our online engagement.

>  The tactics must point back to the objectives.

>  What's the ROI here?

>  We needed this yesterday.

>  The coverage isn't large enough.

>  I didn't see the news anywhere.

>  Oh, that's good! Tweet it.

>  Engage stakeholders.

Here’s the full list of responses.

What expressions would you add to the list?

Follow Matthew Schwartz: @mpsjourno1

 

 

 




Comments Off

avatar

About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.