For Better or Worse, the Most Typical Expressions Used in PR



One of the inherent strengths among PR professionals is writing. There's nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry. And every industry has its own vernacular, of course, perhaps none more so than PR.

We shudder to think how PR folks could even communicate without the obligatory buzzwords that define the profession.

With that in mind, we took to our social channels and asked, “What is a typical expression used in the PR industry?”

Here’s a sampling of some of the responses:

>  We need some innovative “big ideas.”

>  We want to increase our online engagement.

>  The tactics must point back to the objectives.

>  What's the ROI here?

>  We needed this yesterday.

>  The coverage isn't large enough.

>  I didn't see the news anywhere.

>  Oh, that's good! Tweet it.

>  Engage stakeholders.

Here’s the full list of responses.

What expressions would you add to the list?

Follow Matthew Schwartz: @mpsjourno1




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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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