What Keeps PR People Up at Night


inside_imageA communicator’s job is never finished. There is always one more task to be done, one more lead to explore, one more email to send. And let’s not forget the unwelcome but inevitable crisis that lurks in the shadows, ready to spring out when least expected and turn your world upside down.

You would think that a long day at the office negotiating the slings and arrows of life as a PR communicator would make you tired enough at the end of it to just throw yourself into bed and face dreamland with a smile. Unfortunately, for many communicators that’s not the case.

We recently asked PR News followers on Twitter what part of their jobs keeps them up at night? Here is what some had to say:

  • What I might have missed.
  • Caffeine OD after a busy Monday.
  • Brainstorming. Somehow it always seems to start right as my head hits the pillow.
  • Did I respond to that email?
  • My never-ending to-do list.
  • Wondering how the ad is going to look in the papers the next morning.
  • Thinking about the next day.

Anything on this list look familiar?

If you are one of the many who find themselves tossing and turning at night over these and other things, then you might want to consider some changes to your nocturnal habits. In our culture, we like to brag about how little sleep we get, but lack of sleep turns your mind into mush and can lead to serious health problems.

So, stick to the same bedtime and wake-up time every day, even on the weekends. Sleep on a comfortable mattress and pillows. Avoid alcohol, caffeine and heavy meals in the evening. Engage in a calming activity like reading in the hour before going to sleep to wind down your brain. Exercise daily.

And if all else fails, count sheep. It really works.

Follow Richard Brownell: @RickBrownell




Tags: , , , | 3 Comments

avatar

About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.